Full-time·1yr 6 mos Singapore · On-site

Reporting to the Global Chief Revenue Officer (CRO). Responsible for spearheading revenue and profit growth, transformation, and business development initiatives across four key regions: APAC, Greater China, Americas, and EMEA. Strategically align regional and cross-functional efforts with global objectives, ensuring cohesive and sustainable growth across diverse markets. Focusing on D2C Growth, Customer Loyalty & Retention, Generative AI led Insights and Customer Service Excellence. In addition, I continue to drive the Global Data, AI & Infrastructure Transformation in partnership with Group IT and ORBIT teams. Revenue Generation, Profit & Loss Management and +13 skills Group Director - Global Data Transformation Mar 2024 - Present·1yr 6 mos Steering the Global Data Transformation. Automating and Digitizing data access, integrating AI analytics and insights application unlocking business value from data-driven insights real-time. This transformation enhances decision-making, elevating customer experiences with more personalized and innovative GTM enabling delivery of short, mid and long term business goals. Artificial Intelligence (AI), Business Intelligence (BI) and +5 skills

Full-time·3yrs 2 mos Vice President, Consumer Direct & After Market Business - Asia, Middle East & Africa 2022 - Feb 2024·2yrs 2 mos Singapore · On-site Reporting to CEO of APAC MEA Region. Full P&L ownership of APAC & MEA Consumer Direct & After-Market sales and service channels. Managing a multi-functional leadership team of 10 Directors with a full team size of ~900 FTE - Director of Direct Sales, Director of Performance Marketing, Director of Operations, Director of Consumer Journey UI/UX, Director of D&A (Data & Analytics), Director IT Solutions, Director Aftermarket Service, Director PaaS ‘Product as a Service,̓ Director S&A Product Line and Head of PMO. Consumer Direct & After-Market Business P&L Owner: (1) D2C Channels (E-commerce Brand.com, Marketplaces, D2C Retail &Partner Stores) (2) After-Market Sales & Service Channels (Contact Centers, Tele sales,Field operations & Field Sales) https://www.linkedin.com/in/kkumaravelu/ 3/8

Singapore E-Commerce, Go-to-market Strategy and +19 skills CEO Award - Outstanding Achievement 2021 Global Head of Growth Strategy Zespri International · Full-time 2018 - 2021·3yrs Singapore Reporting to the Global Chief Market Performance Officer (CMPO) and Chief Growth Officer (CGO). Growth strategy, alignment of strategy and execution delivering market share gain and category growth with increasing profitability and shareholder returns. Commercial excellence, commercial operational efficiencies, and 5-year demand, supply and OGR (Orchard GateReturns/ Stakeholder Returns) planning and execution. New business models, pricing, portfolio, market segments and M&A assessment and activation. Current and new product value proposition with consumer & market opportunity sizing and GTM (market entry & scale) strategy by country and channels. Executive Management, Go-to-market Strategy and +7 skills

Full-time·3yrs 1 mo Singapore Heading APAC D2C, Ecommerce and Omnichannel Commercial Development - Sales & Marketing Revenue Generation, E-Commerce and +15 skills APAC Business Development Leader 2015 - 2016·1yr Business Development, Go-to-market Strategy and +3 skills

Singapore Brand Management & Strategy P&L Management, Revenue Generation and +12 skills