▸ Business Analysis: Tracked and analyzed Meta Ads performance and data to assist with planning, setting up, and monitoring digital marketing campaigns.▸ Growth Strategy: Based on Google Analytics and Shopify data analytics, assisted marketing team in planning and setting up Facebook &Google ADs and social media posts, email marketing to achieve sales goals, including.▸ Stakeholder Management & Commercial Strategy: Cooperated and negotiated with the suppliers (from UK, Italy, and France) to get the best products/ price in line with our brand; Worked closely with stakeholders to turn the business vision into the desired business outcome.

▸ Project Management & Presentation : Completed the project recruitment of the UKs HICOOL 2021 Global Entrepreneur Competition and established the SNS community.▸ Market Analysis: Connected Chinese and British start-ups focusing on entrepreneurs in major cities in the UK.▸ Multi-Channel Marketing: Planned and Organized online activities,marketing to attract potential clients, and achieved 4,00+ active users.

▸ Leadership: Led, managed, trained and supervised a 6-member team with total brand marketing sales revenue of RMB 7.6 million from TMall, Wechat Mini Store,JD,RED store through fashion KOL bloggers; reported to CMO.▸ Commercial Negotiation: Cooperated with 200+ KOL bloggers on digital social platforms. Responsible for the daily communication with KOLs, improved their activity and Cooperation frequency. Identified current hotspots events in a timely manner, cost management, sales, ROI and data analysis.▸ Project Management: Integrated Marketing Communication at New York Fashion Week Jul - Sep 2018 ▸ Data-driven Marketing: Adjusted and implemented the strategies for store traffic, new users, prices, promotion and digital social media topics based on actual data change; Handled emergencies and risks.▸ Web/Data Analysis: Achieved sales revenue of RMB 2 million on Tmall via cooperation with 8 top-tier fashion KOLs, received a ROI of 0.87 (usual ROI: 0.4-0.6); total Tmall traffic was 330,000 with a 20% increase, including 48% generated from KOLs. Gained 27 million views on #bloggers fashion stories with ICY, covering 500+ fashion KOLs.