•Managing Sales, distribution and each Kpi (Medan & East Aceh)•Managing 24K retail coverage, 506 Wholesaler, 181 KA and Others.•Ensure all operational running well As Per Company and Principle Guidelines•Warehouse and in market stock management•Sales and performance analytics•Maintain around 9.5 Mns Volume /week equal to 10.5 Bn•Ensure proper product launch As Per pipeline guidence for CMDR (1.50 Mns / week and Clu13 5.7 Mns)•In collaboration with principle Growing SoM of Clu13 from 1.6 in Apr 2.1 to 3.8 in Jun 22 •In collaboration with principle Growing SoM Comm from 0.45 in Apr 0.8•The Winning category best absolute growth from Tunjukan Banggamu brand Lucky Strike•In collaboration with principle Growing Sales DHM 20 from 14.8 in H1 2023 to 17.2 in H1 2024 (+16%)•In collaboration with principle Growing Lucky Strike Family from 29.9 in H1 2023 to 50.55 H1 2024 (+69%)

• Manage Distributor ways Of working – sales team, productivity, people development, warehouse, finance & marketing Support.• Supervise operational aspects in stronghold area – distribution, productivity measures, customer relationship, payment receivables and sales administration. • Driving team performance by monitoring and coaching the Retail Sales Team, 62-people strong.• Responsible in achieving sales target of 2+ million sticks a week, 95% effective call and drop size productivity.• Manages the installation and the validation of point-of-sale materials (POSM) and retail media landscape• Lead scout and negotiator for engaging communities, as part of local consumer activation. • Lead the Brand Visibility Survey as a strategic initiative to quantify share of voice on the ground.• Gather and synthesize market insights, including competitive intelligence.• Review and analyze reports of performance, and present the results to Area Sales Manager on weekly and monthly basis.• Ensure proper implementation of company policy on financial and sales-related SOP.• Review customer financial compentencies prior to terms of payment and credit limit issuance. • Manages account receivables from customers and payment collection. • Successfully manages various events, such as Club Expert and Collaboration.• Selected as Driver Champion, the lead for EHS compliance.