Accountable for Sales and Marketing initiatives across the Western Region for Jel Sert, encompassing a diverse portfolio of customers. This role involved cultivating and nurturing strong, enduring partnerships with both customers and brokers within the designated geographic area. Notably engaged in collaborations with key accounts such as Costco, Albertsons, Stater Bros., and Save Mart.

Led comprehensive Sales and Marketing strategies across the Western Region for top-tier brands in produce, condiments, and baking. Oversaw a $35M business portfolio. Responsibilities extended beyond sales volume to encompass budgeting, planning, and in-depth market analysis. Managed both brokers and major customers including HEB, WinCo, Save Mart, Raley’s, and Stater Bros. Partnered with Safeway’s Corporate Brand team for private brand agreements and upgrades on an annual basis. Acknowledged as the inaugural Vendor Partner by Safeway for their Olive Oil Category and by Raleys for Specialty Vinegar.

Oversaw Marketing and Sales initiatives for a $52M portfolio within Safeway Supermarkets across all divisions, focusing on the frozen food category. Responsibilities encompassed forecasting, sales budget management, market trend analysis, and driving the sales of new products.

Crafted marketing strategies targeting Club, Drug, and C-store segments at Del Monte Foods. Orchestrated customer projects, participating in crucial meetings alongside sales managers. Oversaw trade fund allocation and expenditure, while creating impactful marketing initiatives for new product launches. Maintained and revised monthly sales forecasts, ensuring alignment between brand management and sales teams through regular meetings.

Directed comprehensive sales, marketing, and personnel operations for leading brands including Jack Links Snacks, Eastman Kodak, Heinz, Campbells, and Tootsie Roll Industries. Consistently achieved or surpassed sales targets across these brands for three consecutive years. Managed key customer accounts such as Safeway, Albertsons, Super Stores Industries, Raleys, Longs Drug Stores, and Scolaris. Supervised a team of 11 direct reports and held the esteemed Category Adviser role for all Chevron Extra Mile stores.

Oversaw all operations within the Northern California Channel Marketing Department. Managed prominent brands such as Kelloggs, Tropicana, Perrier, Van Melle, and Ocean Spray Cranberries Inc. Handled major customer accounts including Safeway, Save Mart, Raleys, Super Store Industries, Scolaris, and Long Drugs. Led a team of 14 direct reports. Successfully expanded the client base by securing three key customers, resulting in an impressive 80% increase in annual commissions in the year 2000.