I currently serve as the Senior Commercial Sales Manager, overseeing Huawei’s market penetration and strategic growth within enterprise segment across the northern regions of Pakistan, including Islamabad, KPK, AJK, and GB. In this role, I lead efforts to strengthen Huawei’s presence, build long-term partnerships, and foster new business opportunities. Spearhead the development and execution of market penetration strategies, targeting key public sector organizations, educational institutions, and financial service providers to expand Huawei’s footprint in the northern regions. Cultivate and maintain strong, long-term relationships with senior stakeholders in government, universities, and the financial sector, ensuring consistent engagement and alignment with Huawei’s business goals. Lead the identification of new business opportunities within the public sector, universities, and FSI, developing tailored solutions that meet the unique needs of each segment while enhancing Huawei's reputation as a trusted partner. Collaborate with internal teams, including channel, marketing, and technical support, to develop and implement strategic plans that align with regional market dynamics, ensuring seamless execution and achievement of sales targets. Analyze regional market trends, competitor strategies, and industry needs to inform product and service offerings, driving Huawei’s market differentiation and competitive advantage in the northern region. Monitor and assess the success of market penetration efforts, ensuring continuous improvement in strategies and practices to drive sustainable growth and maximize Huawei’s market share. Manage partners to operate as an extension of Huawei, driving increased market penetration and enhancing brand visibility across the region.Focus on maintaining a healthy pipeline with partners while ensuring efficient project and operations management, fostering strong collaboration between partners and customers to achieve seamless execution and long-term success.

I led Government & Enterprise Sales in Enterprise Business Group, where I strategically oversee spearhead end-to-end sales initiatives for a diverse portfolio of clients, including ISPs, Defense Organizations, and OFC manufacturers, driving revenue growth through targeted market strategies and comprehensive go-to-market plans. Contract Management &Stakeholder Collaboration:Oversee the full contract life cycle, ensuring compliance, facilitating negotiations, and working with stakeholders to resolve issues, while enhancing contracting practices for continuous improvement. Executive Relationship &Market Expansion:Cultivate executive-level partnerships, proactively nurture client relationships, and identify growth opportunities, aligning strategic approaches to drive pipeline expansion and market penetration. Market &Competitive Analysis:Analyze industry trends, competitor strategies, and client needs to develop tailored proposals, promotional activities, and comprehensive frameworks to secure market advantage and ensure client satisfaction. Major Achievements: Secured a frame contract for the supply of ONTs and Access Points (AP) with Cybernet in2024, significantly strengthening our market presence. Acquired two new customers for Optical Fiber product line &securing contracts for the supply of 400,000 kilometers of optical fiber with30% YTD growth, enhancing our market reach in the telecommunications sector.

I took on the role of an Account Manager with the primary responsibility of increasing the market penetration of FiberHome.In this position, I focused on identifying and capitalizing on new business opportunities, building strong relationships with key stakeholders, and developing strategic sales plans.My responsibilities were Maintaining up-to-date market data and records, and develop comprehensive target market plans.Conduct market analysis and identify marketing opportunities, setting sales targets and strategies for products and services. Design proposals, budget forecasts, and develop business plans for new and existing clients. Engage in regular meetings with clients to enhance business growth, exploring new business leads and opportunities. Manage sales projects and ensure the completion of sales targets, while coordinating with internal departments to deploy strategies. Organize HQ visits for VIP customers and coordinate POC resources and schedules. Prepare bid documents and negotiate technical and financial queries during the pre- bidding, bid evaluation, and after-sales support stages Major Achievements: Established a high-value strategic partnership with Cybernet since2020, supplying FTTH infra resulting in50%share in FTTH active equipment. Initiated and executed a comprehensive go-to-market strategy for Fibercore products in Pakistan.Achieved25%market share of Fibercore within3years, demonstrating adept market insight and strategic acumen.

I served in strategy&BD with a focus on achieving sales operational objectives through strategic contributions and proactive initiatives.My responsibilities included: Providing growth insights and recommendations to strategic plans.Developing and implementing action plans to execute sales strategies. Market analysis and penetration strategy development to ensure effective sakes pipeline Ensuring productivity, maintaining quality standards, and delivering excellent customer service.Resolving operational issues and conducting internal audits. Identifying market trends and proposing sales system improvements for continuous growth. Research and analyze information, identify interrelationships, and make recommendations based on relevant evidence

Working Under the supervision of Professor Zhao Xuefeng, I conducted detailed research analyzing the complex dynamics among relational governance, task conflict, and opportunism and their collective impacts on project performance. This comprehensive study led to new insights into how these factors interact within project settings and their implications for management practices. The findings were well- received and culminated in a publication in a prestigious international journal, contributing valuable knowledge to the fields of organizational behavior and project management

I was attached to the engineering department at the1230 MW Haveli Bahadur Shah site, where I held several key responsibilities: Conducted thorough inspections and testing on behalf of the project owner, ensuring integration across various functions. Actively followed up on LOP (List of Open Points) items, addressing any unresolved issues promptly. Monitored project milestones closely and provided regular updates on the equipment erection phase to maintain alignment with project timelines. Managed equipment procurement processes, including support and coordination with suppliers on open topics to ensure seamless supply chain operations. Facilitated coordination for supply chain issues across functions and led project investigations to resolve any challenges efficiently.

I played an integral role in supporting senior engineers in the design, analysis, and implementation of a range of engineering projects. I actively participated in troubleshooting issues that arose during various project phases, contributing to the timely resolution of technical problems and ensuring uninterrupted progress. My role also involved working closely with the engineering team to maintain and optimize equipment and systems, enhancing overall efficiency. Additionally, I was responsible for assisting in the preparation of detailed reports and documentation, which tracked project milestones and provided essential insights for both internal reviews and client updates.