Summary

Work experience

• Co-Founder & Regional Partner

  Asia Access Partners

  2025.11-Current

  (7 months)

  AAP a Stockholm and Shanghai based business brand partner, dedicated to successfully launching and scaling overseas Fashion, Luxury and Lifestyle brands in China. AAP transforms strategy into operational excellence across the entire value chain, covering brand development, e-commerce, and logistics.
• Head of Strategic Partnerships

  TEDxStockholm

  2024.12-Current

  (2 years)

  I am leading the corporate partnership development for one of Stockholm's most prominent public ideas platforms. This is a Volunteer Position outside my 'day job’ as TEDxStockholm is a non-profit organisation.
• New Business Manager

  Strawberry ( *Nordic Choice Hotels*)

  2024.06-2025.09

  (a year)

  In my role, I lead the research, evaluation, and implementation of new business areas, partnerships and initiatives within the Strategic Growth department, aiming to expand our product and service offerings, increase market share, enter new markets within the growing Strawberry universe, and uncover new opportunities and revenue streams.
• Business Design Consultant

  Deloitte Digital

  2022.09-2024.02

  (a year)

  During my tenure at Deloitte Digital, I worked on high-impact strategic initiatives across the Venture Capital, Construction, and Tech sectors, specialising in Value Proposition Design and stakeholder alignment. We successfully revitalised a global VC platform by identifying new strategic directions and design guidelines to re-engage inactive users and kicked- off the transformation of global construction websites into high-conversion revenue catalysts through intensive client workshops. My work at the intersection of data and human-centric design was awarded with winning the 2023 European Google & Deloitte Hackathon with a prototype that leveraged spending data to foster mental health.
• Production Manager

  H&M Hennes & Mauritz AB

  2021.01-2021.12

  (a year)

  As a Production manager I am working in close collaboration with the teams producing content for social omni-channels and cross digital media platforms. My responsibility i.e. is to plan and lead the productions, secure resources and deliveries according to brief, ensure extensive contact with internal stakeholders and constantly improve production standards to optimise cost savings and to meet changing demands.
• Project Manager

  ARKET by H&M

  2018.01-2020.04

  (2 years)

  I managed the entire project life cycle from initial concept through to final delivery, ensuring all milestones were met with strict adherence to budget and quality standards. I’ve regularly led cross-functional teams in cross- departmental collaboration. My responsibilities included subcontractor management to optimise cost savings, the development of project schedules, and a consistent track record of high-standard, on-time delivery.
• Co-Founder

  Creartvt LLC

  2013.01-2018.01

  (5 years)

  I developed the initial revenue strategies and client acquisition plans while securing the early-stage funding needed to start the business. My focus was on building and maintaining long-term relationships with key clients and creating a stable, collaborative work environment for the team. I was responsible for the entire hiring process, as well as training and managing the team to support both their professional growth and the company's expansion.
• Co-Owner

  Aqua Model Management

  2012.03-2012.12

  (10 months)

  As one of the owners, I was responsible for restructuring the agency to elevate its market profile and improve operational efficiency. My role included direct staff management. I led the agency's business development efforts and build a stronger, more recognisable brand identity.
• Art Buyer

  Oriflame Cosmetics AB

  2010.06-2012.03

  (2 years)

  I was responsible for casting talent aligned with specific brand activities and communication goals, while managing high-profile contract negotiations with international talent and agencies. My role involved defining current and future talent needs and building long-term partnerships with third-party organisations, such as model and photography agencies.
• Agent

  Modelwerk Modelagentur GmbH

  2007.01-2010.04

  (3 years)

  My role focused on negotiating complex contractual arrangements and establishing strategic career goals and success strategies for talent. By maintaining these high-level relationships worldwide, I ensured a consistent pipeline of top-tier talent that met evolving market demands.

Educational experience

• Hyper Island Stockholm

  Business Development

  2021.08-2022.12

  (a year)

  • Brand & Business Design • Leading Projects & Processes with Spotify • User Experience | Case Study with Coop Sverige • Exploring Data • Digital Commerce • Culture Creation & Change Management Activities and Societies: Board member of the Program Steering Committee & Course Representative
• Brillat-Savarin-Schule

  Hospitality

  2002.02-2005.07

  (3 years)

  Vocational education in Hospitality Management

Languages

Skills