avril 2025 - juillet 2025 (4 mois)

janvier 2024 - juillet 2024 (7 mois) EMEA Alignment call: Cascading regional decisions on NPL. Business Review: Regular follow-ups on affiliates’ action plans. -Marketing Calendar up to 2026 including Xmas, Brit Collection, Tom Hardy Campaign, Paddington... -Brand MOB/Growth Analysis to establish internal benchmark -NPL Forecast estimation vs internal bench -360 GTM strategies for travel spray, Paddington, Christmas collection and Male campaign including limited lives design, gift with purchase, social media strategy, VIP events and in store animations. -Market Research on Mother’s day, Man’s skin-care, Fruity/Gourmand Fragrance and Matches -Monitor and provide monthly usage plan on excess and key actions on all SKUs for affiliates in regions. -Closely collaborated with CE, BD, DP, Supply, VM IFF

juillet 2023 - décembre 2023 (6 mois) Client Presentation: A comprehensive 360° response to client requests on new launches (L’Oréal, Puig, Coty, Interparfums, Estée Lauder Companies...). Prospective Presentation: Updates on future trends to inspire clients, perfumers and other internal departments. -Lacoste Brand Portfolio to showcase the strong bond established -EMEA TOP 30 fine fragrance market report on FY2023H1 vs FY2022 based on NPD data, including the growth of olfactive family and the growth of each franchise -Trend Analysis on ingredients to support prospective presentation -Dossier parfumeur to support client presentation. Including perfumer’s bibliography, olfactive description and the inspirations. (Fetish - Louboutin,Vanilla Leather – BDK, Boss the scent, Chloé...) -Market Analysis/Review: Body Mist, scented candles, Chinese market and emerging market

juin 2022 - août 2022 (3 mois) -Understanding consumer needs -Understanding niche perfume market -Delivering brand value