Hsin Yuan
Business Manager, Senior MarCom Specialist
FemaleRegional Sales Manager/SupervisorLive in TaiwanNationality
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Work experience
Business Manager, Senior MarCom Specialist
BenQ Corporation2022.08-Current(4 years)(3 years 2 months) - Drove 5% YoY growth in European sales through inventory optimization, advanced digital marketing, and product refinement with PMs. - Forecasted sell-in/sell-out volumes and coordinated material planning with supply chain management to meet market demand. - Collaborated on go-to-market launches by defining messaging, setting sales goals, and executing digital marketing strategies under PESO framework. - Delivered actionable insights from weekly session and sales trend analyses to enhance sales performance and customer satisfaction. - Optimized Amazon advertising by refining budgets, bids, keywords, and targeting, maintaining ACoS below 10%. - Led multi-channel advertising strategies across Meta, Google, and influencer marketing, driving revenue growth and using attribution links for Amazon conversion tracking. - Increased product awareness and optimized marketing costs through inbound marketing, SEO, and email campaigns. - Organized high-impact campaigns like International Design Day, generating 500,000+ impressions and boosting brand visibility.B2B and B2C Marketing Intern
BenQ Corporation2020.06-2021.09(a year)(1 year 4 months) - Managed web content for 12 sites and generated content for social media accounts (Twitter and Instagram). - Optimized on-site SEO by refining keywords, page titles, and meta descriptions. - Analyzed Google Analytics data and produced website performance reports. - Identified and engaged potential KOLs for product reviews.
Educational experience
國立臺灣師範大學
English (Linguistics Major)2020.02-2022.06(2 years)國立成功大學
Foreign Languages and Literature2015.09-2019.06(4 years)
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