Gia

Marketing Specialist
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Work experience

  • Marketing Specialist

    Gruve Inc.
    2024.05-Current(a year)
    (1 year 5 months)
  • Digital Marketing Specialist

    Trusli
    2023.11-2024.05(7 months)
  • Digital Marketing Intern

    bilibili Group
    2020.12-2021.05(6 months)
    1. Partnered with over 20 influencers to produce videos through brainstorming topics and creating video scripts for digital video campaigns; Bilibili Comics × Comic Strips video received 350,000+ views on mainstream social media platforms, including TikTok, WeChat, and RED (Chinese version of Instagram) 2. Managed Bilibili Comics’s official Wechat account and bilibili.com through designing 500+ content updates in total; 90+ content updates received 20,000+ likes and comments, and increased followers by 40% to reach 30 million 3. Independently developed 12 articles, 5 of which hit the ‘hot searches’ of the website’s weekly and monthly lists, receiving over 60,000 page views respectively 4. Collaborated with other departments to conduct event planning and brand promotion, including designing digital pre-launch campaigns for product (motion comic) through creating media tactics and slogans, reaching over 30,000 new users
  • Public Relations Intern

    Weber Shandwick
    2020.09-2020.12(4 months)
    1. Created daily updates, designed images, and delivered performance reports for Harman/Kardon and Bicester Outlets Village WeChat official accounts, reaching over to 170,000+ readers and increasing followers by 16% in two months 2. Conducted market research and competition analysis for two business pitches using SPSS and Python; created marketing strategies and media tactics based off the analysis and supported the launch of 6 integrated marketing campaigns 3. Researched and communicated with 12 influencers to create three branding campaigns, and supported the team in on-site shooting 4. Analyzed three monthly reports of social media performance and refined targeting strategies based on the data, increasing overall Click Through Rate by 48% in three months

Educational experience

  • University of Washington

    Communication in Digital Media
    2022.09-2024.03(2 years)
  • Shanghai University

    Business Administration
    2018.09-2022.06(4 years)
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