Gavin
Tucson, Arizona, United StatesNationality United States
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Work experience
Marketing Communications Specialist
Vantage West Credit Union2021.11-Current(4 years)Create content for and manage all Member communications, including email, social media, direct mail, and a semi-annual magazine.Manage the Vantage West Scholarship Program, which distributes five scholarships per year to Arizona students in higher education programs.As an Agile Scrum Master, I lead departmental projects and ensure that our teams stay on track to meet project timelines and goals.Experience working with Salesforce Marketing Cloud, Sprout Social, Chatmeter, Microsoft Azure, and WordPress.Communications and Marketing Manager
University of Arizona, Eller College of Management2020.01-2021.11(2 years)Provided supplemental support across all marketing and communications functions for The Eller College of Management at The University of Arizona. Developed and edited written content for print and digital platforms. Coordinated, developed and implemented organic social media strategies and content. Ideated, designed and created collateral material. Assisted with planning and promoting special events. Art directed, produced and managed photo and video assets. Consulted with teams across the college to ensure that brand guidelines were adhered to in all mediums.Experience working with: Salesforce, Pardot, Photoshop, InDesign, Illustrator, Lightroom, Premiere Pro, Asana, Dreamweaver, WordPress, Google Analytics, Social Studio, Hootsuite, YouTube Studio.Director Of Communications
Hugh OBrian Youth Leadership (HOBY) Washington2018.12-2020.08(2 years)- Oversaw all marketing and communications efforts for the organization- Developed content for and distributed quarterly organizational newsletter- Oversaw and developed content for social channels including Instagram, Facebook and Twitter- Managed website and web assets- Managed team of marketing and communications volunteers.Marketing and Communications Coordinator
University of Arizona, Eller College of Management2018.10-2020.01(a year)•Served as the internal marketing ambassador for Eller.•Lead the implementation of the Eller brand by providing supplemental support across all marketing and communication functions.•Developed and edited written content for print and digital platforms.•Assisted with the design and creation of collateral materials.•Supported the development and implementation of organic social media strategies and content.•Managed and organized digital assets.Experience working with: Salesforce, Pardot, Photoshop, InDesign, Illustrator, Lightroom, Premiere Pro, Asana, Dreamweaver, WordPress, Google Analytics.Owner
Gavin Imes Photography2012.01-2018.10(7 years)Website management, photography and editing, advertising, and sales. Featured by the Seattle Times, the Washington State Convention Center, the Three Rivers Convention Center, and the Spokane Convention Center.Global Ambassador
International Studies Abroad (ISA)2017.10-2018.05(8 months)Ambassador position focused on increasing brand and program awareness on campus.- Host study abroad info sessions to explain ISA study abroad programs, and answer student questions.-Create and distribute advertising for study abroad events on campus through flyers, announcements, and social media posts.- Meet regularly with university administration to sync and align goals between the university study abroad department and International Studies Abroad. -Meet one-on-one with students interested in studying abroad to answer questions and help them choose the correct program for their wants and needs.-Connect interested students with our study abroad advisors.-During my time as a Global Ambassador, enrollments into ISA programs from Gonzaga University more than doubled.- Due to my dedication to the position, I was ranked as one of the top five ISA Global Ambassadors for the Spring 2018 semester.Project Manager
New Venture Lab2017.01-2018.04(a year)Collaborated with students and business professionals in order to develop a new product called the Travelers Bracelet. Conducted focus groups in order to gain valuable product feedback from consumers. Formulated primary and secondary markets for the Travelers Bracelet through demographic research. Researched the wearable technology market in order to create a SWOT analysis for the Travelers Bracelet. Contributed to business plan used in the 2017 Northwest Entrepreneur Competition, which placed 1st.Worked with a team of students and business professionals to design and conduct a series of promotional events for Uncle Dans Dressings, Dips & Seasonings, which involved having consumers sample Uncle Dans ranch dressing and the leading national brand of ranch dressing in order to determine their preference. Collected and analyzed demographic and preference data from around 200 consumers, and offered suggestions for future marketing and advertising efforts to the companys executives. I also oversaw three marketing students and their work with an early stage tech start-up. As a team, we helped develop the company’s target market, logo, branding imagery, social media accounts, and helped plan the launch event for their new product.Marketing Intern
IGNITIUM2017.06-2017.08(3 months)B2B marketing internship with a focus on Account-Based Marketing. Analyzed and prioritized over 3,000 tech firms into a a tiered system based on the likelihood of their need for our services. Created Facebook advertisements with content targeted at specific industries, companies, individual personas within companies, and tier levels. Designed advertisements and landing pages geared towards increasing ABM consultations.- Earned HubSpot certifications in Inbound Sales, Inbound Marketing, Content Marketing, and Email Marketing.- My advertisements reached almost 10,000 individuals, and were viewed over 300,000 times.Campus Representative
Yik Yak, Inc.2015.01-2016.05(a year)Raise awareness of the app via marketing strategies. Execute marketing campaigns across campus. Build connections with students and organizations on campus. Develop strong social, marketing, and leadership skills as well as experience in branding, event planning, social media, sponsorship, public relations, and entrepreneurship.-Earned over 100 new app downloads
Educational experience
Gonzaga University
International Business, Marketing, Leadership, Spanish bachelor of business administration - bba
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