Fatima Asad
Meetings & Events Manager
FemaleSales representativeLive in United Arab EmiratesNationality
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Work experience
Meetings & Events Manager
barcelo al jaddaf2022.05-Current(4 years)Generating revenue for the hotel both re-active and pro-active. The day to day involves meeting with clients and coordinating business deals that seek to promote the hotels and services. Establishing objectives and execute necessary action plans required to achieve set revenue goals and KPIs. Developing sales action plan with set objectives targeting revenue with the Group Director of Sales. Maintaining a clear understanding of hotel policies and ensuring compliance with brand. Carrying out research and analysis to identify new markets and business opportunities. Seeking out business with small/medium organizations such as associations, event management, clubs and corporate firms to convince them to patronize the hotels. Account Management (MICE) This includes, but is not limited to, pro-active management of accounts, addressing any shortfalls appropriately, regular meetings and contact with all accounts, targeting new accounts as required. MICE Accounting Responsible for ensuring all revenue is posted onto the PM account correctly according to function sheets and finalized prior to Invoicing. Ensuring all PM accounts are up to date. Pro-active (MICE) Sales to deliver New Business. Prospecting calls to agencies/companies; show rounds at the Hotel, account managing, agent visits. Re-active (MICE) sales to deliver new business. Respond positively to inbound enquiries in a timely, accurate and persuasive manner. Maximize all opportunities through negotiation and upselling techniques, to convert business and drive revenue into the hotels to reach budget target. Ensuring all customer enquiries and bookings are addressed, maintaining account files and records. Undertake enquiries, manage follow ups, prepare contracts, organise supplier documentation, hands on communication with clients’ requirements throughout process, invoicing, secure deposits and full payments, posting and charging, PMS bookings (Opera). To develop a good knowledge of the local area and local competitors to enhance services provided to guests as well as maintain a competitive advantage in regard to rates and package offering. Hotels Budget & Sales Strategy. Ensure a full understanding of the hotel’s Sales budget for the year in order to drive business forward and deliver this strategy to new and existing clients to meet annual revenue targets. Targets will be set based upon the budget for MICE. Complete weekly sales reports and send to the Ops/F&B Head, reporting on all sales activities and outcomes for MICE.Venue F&B Operations & Administration (Expo Project)
Dubai World Trade Centre2021.10-2022.03(6 months)Carry out daily administrative activities of the Food and Beverage office while adhering to Dubai Exhibition Center (DEC) Standards, policies and procedures. Provide secretarial support to Venue Operations and the Food and Beverage team. Ensure all communications, particularly relating team members, operations and the food and beverage office are handled promptly and professionally. Receive and distribute mail. Ensure outgoing mail is dispatched in a timely manner. Identify and build internal and external relationships. Comply with all key security mandates. Report any maintenance issues or hazards. Manage to ensure work area of F&B team in a clean, tidy and good manner. Report defective materials and equipment. Assist with special projects related to the Operation & Food and Beverage Team.Sr. Immigration Consultant (Temp Job – COVID Break)
Global Migrate Immigration Dubai, UAE2021.02-2021.09(8 months)Banquet Manager
Grand Excelsior Hotel Al Barsha2019.04-2021.01(2 years)Achievement of budgeted food sales, beverage sales and labor costs. Achieve maximum profitability and overall success by controlling costs and quality of service. Participation and input towards F & B Marketing activities. Control of Banquet, cutlery, glassware, linen and equipment. Completion of function delivery sheets in an accurate and timely fashion. Help in preparation of forecast and actual budget function sheets. Completion of forecast and actual budget function sheets, Function Summary Sheets and weekly payroll input. Completion of weekly schedules. Schedule staff as necessary to ensure adequate and consistent levels of service. To supervise and co-ordinate daily operation of meeting/banquet set-ups and service. Completion of Banquet Bar Requisitions. Maintaining the Hotel Bar control policies and completion of necessary forms. Following proper purchasing and requisitioning procedures. Maintain records for inventory, labor cost, food cost etc. Follow-up each function by completing a Function Critique and submit to the Sales & Food and Beverage Manager. Attendance and participation of weekly F & B meeting and Department Head meeting. To assist in menu planning and pricing.F&B & Banquet Coordinato
Grand Excelsior Hotel Al Barsha2018.01-2019.03(a year)Participation and input towards F & B Marketing activities. Control of Banquet china, cutlery, glassware, linen and equipment. Completion of function delivery sheets in an accurate and timely fashion. Completion of forecast and actual budget function sheets, Function Summary Sheets and weekly payroll input. Completion of weekly schedules. Schedule staff as necessary to ensure adequate and consistent levels of service. To supervise and co-ordinate daily operation of meeting/banquet set-ups and service. Follow-up each function by completing a Function Critique and submit to the Sales & Food and Beverage Manager. Attendance and participation of weekly F & B meeting and Department Head meeting. Consistent check of Banquet Food and Beverage quality, Banquet services and Plate presentation. Ensuring that services meet customer specifications. Inspection of Meeting Room prior to guest arrival ensuring that client specifications have been met. Co-ordinate the general housekeeping of the Ballroom, Lower Lobby, Lower public washrooms, kitchen, storage areas, entrance areas, etc. Participation towards overall Hotel Maintenance and cleanliness.Sr. Immigration Consultant
Greenlight Immigration Services LLC, Dubai, UAE2017.06-2017.12(7 months)Provide consultation services to address potential clients interest in Visas, including establishing suitability of a candidate visa. Consultation will mainly be face-to-face meetings and by email, telephone meetings. Liaising with potential clients to provide them the best service for each individual’s suitability and requirements. Prepare action plans and schedules to identify specific targets to reach the number of contacts to be made. Fulfilling quota every month. Following up on new leads and referrals. Continuously developing and maintaining current updated knowledge from direct immigration website sources. Establish and maintain client relationships. Identify and resolving client concerns, queries and issues. Designing and marketing advertising campaigns to reach out and maintain a pool of clients. Regular follow up on enquiries received from our customers and clients. Actively monitoring changes to various Immigration regulations. Briefing various Immigration regulations changes to colleagues in the documentation team. Assisting with the immigration related content distribution of the monthly newsletter that is sent to prospect clients.Sales and Leasing Consultant
Future Plan Real Estate2016.10-2017.05(8 months)Determining competitive market price of properties. Promote sales of properties through advertisements open houses and participation in multiple listing services. Developing direct contact with Contractors. Meeting with clients to understand their property rental or owning requirements. Interviewing clients understanding their financial statuses. Advise clients on market conditions prices mortgages legal requirements and related matters. Accompany buyers during inspections of property advising them on the suitability and value of the homes. Analyzing evaluating and preparing market forecast reports on regular basis. Establishing cooperation negotiations by acting as intermediary between Clients or tenants and Owners or Landlords. Drawing up real estate contracts between interested parties. Maintaining updated record on properties clients and landlords. Prepare documents such as representation contracts purchase agreements closing statements deeds and leases. Providing sales reports updates to Management weekly. Ensuring smooth payment transactions between both parties and resolving any complaints or issues.Marketing Executive/Coordinator
Nesma Travels and Tourism2015.06-2016.08(a year)Devising and presenting innovative marketing ideas and strategies. Creating Public Relations PR by Capturing appropriate target audiences to promote and market awareness. Analyzing and investigating price demand and competition. Coordinating and managing Business Partner relations B2B with medium-large sized Hotels Motels and Inns. Planning Designing and Developing vacation packages hotels and flight bookings. Graphics designing with various tools including Adobe Photoshop Suite Adobe CS Adobe Lightroom etc. Website front-end enhancements. Sourcing advertising opportunities and placing adverts on the website for increasing sales margins. Monitoring competitor activity and generating leads for products and services. Creating promotional designs and activities. Generating and executing marketing campaigns across social media platforms such as Twitter Facebook Instagram etc. Scheduling and hosting business events. Building excellent relationships with customers and ensuring that customer requirements are met. Worked on various Tour Management Systems such as Amadeus e-Travel Management and Oracle Enterprise Resource Planning ERP Systems. Developing e-tourism platforms including websites and constructing business database.
Educational experience
Griffith University
Bachelor of International Tourism and Hotel Management2014.01-2015.01(a year)University of Greenwich (via Alpha Meridian College), UK
Management Information Systems, HND Level 52011.01-2013.01(2 years)
Languages
Urdu
Native
English
Fluent
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