Work experience

• Your Friendly Community Manager

  On Chain

  2021.09-Current

  (4 years)

  spamming gm on discord while buying illiquid jpegs and magic internet tokens, and sometimes make money doing it
• Performance Marketing Manager

  Lazada

  2020.09-2021.04

  (8 months)

  - Lead for regional SEM, UAC and ASA channels- Work closely with Lazada's local teams (ID, MY, PH, SG, TH, VN) to ensure they follow best practices and leverage regional tech resources- Provide performance steering guidance for local teams during BAU and Campaign periods- Work with engineering team on automation projects to improve paid campaign performance against key metrics- Never worked so hard in my life- My manager said working here for 1 year is like working elsewhere for 3 years, I tend to believe her
• Digital Marketing Manager

  CleverTap

  2020.01-2020.04

  (4 months)

  My first B2B role! Driving leads (MQLs/SQLs) through the use of Google, Facebook and LinkedIn ads. Built Salesforce dashboards to monitor the impact of marketing driven leads. It turned out to be a rather short stint because COVID :/
• Performance Marketing (Growth)

  Deliveroo

  2018.10-2019.11

  (a year)

  • Managed digital activities for APAC and ME markets (SEM, Google Display, YouTube, Apple Search Ads)• Created automated solutions for time-consuming tasks• Worked closely with Paid Social channels to run acquisition campaigns with a focus on metrics like LTV and incrementalityTools used: Snowflake, Looker, Google Tag Manager, Google Ad Script, Search Ads 360
• Doing teh sems

  Expedia, Inc.

  2017.08-2018.10

  (a year)

  • Agile marketing environment with sprints and backlog prioritization• Collaborated with global team members on marketing experimentsTools used: Tableau, Qlikview, Tealium, Qubole, Kenshoo
• Full Stack Web Development Bootcamp

  ALPHA Camp

  2017.05-2017.07

  (3 months)

  3 months full-time bootcampDaily Katas: https://www.codewars.com/users/wlteoGithub: https://github.com/wlteo• Built full-fledged web applications using Ruby on Rails, HTML, CSS and Javascript• Used Github with Heroku and CircleCI for version control, collaboration and deployment • Wrote tests using RSpec, factory_girl and Shoulda Matchers• Learnt and applied modern development practices like Agile, TDD, Continuous Deployment and Continuous IntegrationSome of the web apps I've had a hand in building include:• A Twitter clone that allow users to tweet, upload images, follow each other and like posts• An eCommerce site with a shopping cart, Facebook OAuth login, Amazon S3 bucket for image assets and Braintree payments integration• A conversational mood journal chat bot that utilises API.AI to process user intent and give appropriate responses, helping users to record their memorable daily moments
• SEM Analyst

  TripAdvisor

  2013.06-2017.05

  (4 years)

  I wanted technical, I got technical. Learnt to query SQL/Hive tables to dive into advertising data. Worked with smart giga brain engineers and data people dedicated to finding the best way to spend as much as possible on Google ads while maintaining ROI (hint: there's one 1 ROI number where you can spend infinitely without haemorrhaging money). Manging keywords and bids no longer involved the UI cos aint nobody got time. Approving algo generated bids every morning especially when you're bidding up a few hundred thousand keywords by >30% was pretty scary.
• SEM Specialist

  MEC

  2011.08-2013.06

  (2 years)

  My first foray into the agency life. My manager N was A++ so I didn't have it as bad. Enjoyed the typical agency shenanigans but the work got a bit boring cos you're just tweaking knobs on adwords and fb, wanted something more technical.
• Intern

  ExxonMobil

  2009.12-2010.07

  (8 months)