1 year 4 months Innovation Design Manager Leading cross-functional innovation projects by aligning user experience, market needs, and cutting-edge engineering. I oversee the end-to-end development of new product innovations—from identifying unmet user needs and market opportunities to translating them into viable, future-forward design solutions. My role bridges strategy and execution by integrating industrial design, UX/UI, CMF, and user research into a cohesive innovation pipeline. Key responsibilities include: Needle During the Process of Bone Marrow Extraction Flipod: Portable Pneumatic Assistive Body Rotation Device • Driving concept development and user-centered design strategies • Collaborating closely with engineering to ensure feasibility and technical integration • Managing a multidisciplinary design team across ID, UX, UI, CMF, and research • Ensuring design excellence while balancing brand vision and business goals

Driving Innovation Across Floorcare, Air Purification & Personal Care At Dreame, I lead the industrial design of floorcare as the core category — overseeing the creation of high-performance vacuums that blend intelligent engineering with refined aesthetics. Beyond floorcare, I guide cross-category innovation projects spanning air purification, personal care, and next-gen smart appliances. Balancing hands-on design direction with strategic vision, I collaborate closely with R&D, marketing, and senior stakeholders to shape products that are not only competitive — but category-leading. Highlights include: • Leading multiple design programs from concept to mass production across Dreame’s global floorcare portfolio. • Driving cross-functional design innovation in emerging product categories. • Secured the winning design bid for Xiaomi’s next-gen air purifier, positioning Dreame as a key partner in Xiaomi’s ecosystem. • Mentoring a high-performing team of designers across SEA and China, elevating the design standard and innovation pipeline. From robot vacuums to future-forward air solutions, my role is focused on turning bold ideas into elegant, high-impact products — at speed and scale.

(2 years 4 months) – Industrial Design Design Lead, SEA – Floorcare & Emerging Categories Spearheading groundbreaking product innovation across Dyson’s SEA team, with a focus on redefining user experience and aesthetic precision in the floorcare and personal care domains. Lead Industrial Designer on flagship projects: • Dyson WashG1 – Dyson’s first dedicated wet floor cleaner, reimagined for simplicity and performance.

Founder & Design Lead – Eason Studio Independent Product Innovation & Industrial Design At Eason Studio, we believe great design isn’t just about how it looks — it’s about how it works, feels, and fits into the world. We collaborate with forward- thinking clients to turn bold ideas into purposeful, production-ready products. Through deep user insight, strategic iteration, and sharp execution, we create designs that matter. Key projects led:

(2 years 4 months) Building the next health & wellness consumer vertical around air quality. We are currently in the first phase of our business: creating awareness through real-time hyperlocal data for Jakarta residents. Know the air you are breathing every day with the nafas app!

Focusing on innovative medical designs, I have fostered active collaborations with prestigious institutions such as NUH, NUHS, SGH, KTPH, and several leading nursing homes. During my tenure at the KEIO CUTE Center, I partnered closely with medical teams to design and develop advanced medical instruments and teaching simulators. I also played a key role in establishing strong working relationships between medical professionals and medical design studio students. My notable projects include: 1. Marrowtap, a bone marrow aspiration device with active forceps. 2. COVID-19 3D printed python swabs. 3. Colposcopy simulator. 4. Flipod, an assistive bed rotation device. 5. Cricothyroid simulator. 6. Heart valve pump simulator. 7. Hornbill beak prosthesis. 8. Vulture 3D printed sore recovery shoes. 9. Dynamic traction 3D printed splint. These projects underscore my commitment to advancing medical technology and improving patient care through innovative design.

(2 years 1 month) ZULU is an e-commerce driven lifestyle brand specialising in functional and innovative consumer products designed for the urban commuter. We attack major problems such as air pollution and road safety with the goal of improving the experience of intra-city travelling.

(3 years 10 months) YURICA is a brand that creates clever products for parents to simplify and assist in their every baby task. The products are developed by parents for parents. Our debut product is the Yaytray, the all in one feedin kits for child feeding. The product became super popular with parents within Singapore, Australia and in United States. check out more at www.yurica.co

(5 years 3 months) Droops coffee is the world's first wastefree single served coffee product that take zero to minimum effort to be sustainable without zero compromises on coffee flavors. it disrupts the coffee industry with a reinvention of how coffee is prepared, served and made. check out more at www.droops.coffee

(4 years 3 months) Involved with product design conceptualizing, execution & graphic design support .

(3 years 1 month)

(2 years 1 month) Handled Panasonic packaging and household appliance design

Design Apprenticeship under Mr Patrick Chia

(2 years 8 months) Managed graphic and product design projects in full scale product development, branding and marketing processes for house brand and collaborations with Sanrio, Zouk etc.