Managed end-to-end operations on Tmall Global & Dewu, covering 100+ SKUs with monthly sales of €20,000+. Conducted market trend & competitor analysis using social media insights to guide pricing and new product launch strategies. Built automated data pipelines using Excel (VBA) & Python, developed dashboards in Power BI to monitor GMV, stock turnover, OTD, and defect rates. Coordinated order placement & logistics tracking to maintain healthy stock levels and improve on-time delivery rate.

Conducted market research and refined customer segmentation using CRM insights and interviews, identifying key purchasing behaviors. Developed data-driven sales & marke ng strategies, doubling lead conversion (5% → 10%) and driving +40% website traffic growth. Designed and launched a personalized e-commerce program with AI-driven product recommendations and Click & Collect, enhancing customer experience. Optimized SEO, paid ads, and social media campaigns, improving organic ranking, engagement, and conversion rates (+10%).

Oversaw 3 product lines with 30+ learning materials; drove 40% offline expansion and built online products contributing 35% of revenue in 1 year. Built a digital CRM ecosystem via in-house app; enabled full-cycle user tracking and integrated with DingTalk for 360° data flow & KPI monitoring. Led quarterly user insight & NPS reviews; tracked renewal, growth, and retention to support data-driven optimization. Created IP animation-based content for online products, boosting engagement and satisfaction from 85% to 91%.

Managed recruitment, onboarding, and performance KPIs for a 220+ member instructor team, improving overall teaching quality and efficiency. Designed and implemented training programs and evaluation systems, aligning staff development with customer satisfaction and business goals. Maintained key client relationships and improved user retention, contributing to a consistent 90% repurchase rate.