Travel Platform Team [Jul 22 - Current]► Collaborated cross-function to define Agodas North Star Trips Vision, and part of ongoing implementation.► Launched framework for cross-selling non-hotel funnels and initiated Trip Savings branding, leading to +20% incremental bookings.► Designed UX improvements and features such as cashback and expanded payment methods in Cart, resulting in +10% cart bookings.Core Accommodations Team (Booking Form) [Aug 21 - Jul 22)► Helped with optimization experiments to improve conversion metrics of bookings on the single-hotel booking funnel ► Driving vision and impact changes within the team

Oct 20 - Aug 21► Working on internal ads and subscription-based products that help paying sellers find success with their businesses on Carousell. Mar 19 - Oct 20► I worked on escrow and payment features (Carousell Protection) in Singapore, Malaysia, and Taiwan.► Includes monetizing Taiwan market through seller success fee and Carousell’s first Shipping integration with PosLaju, Malaysia.► Also worked on the Sell Form / Listing flow, one of the core journeys, which led to improvements to %listers and listing completion rates and involved in Carousell’s brand refresh in Aug 2019.

► UX, Marketing, SEO consultancy services for businesses with clients from Singapore, America, and Middle East. ► Website design and development for small businesses/organizations to create online presence and boost marketing reach (work available on portfolio website).► Brand design — logo design, style guides, and marketing collateral.► Enhanced marketing efforts with SEO, Google Analytics, Google My Business, and improving Social Media pages/channels.► Small businesses/organizations include: Jawwal Pay in Palestine (https://www.jawwalpay.ps/), Red Cross NUS Youth Chapter, Koolzlink, Inifniti Sports, Interactive Global, Sunflower Piano House, CREC Montessori Schools Cupertino.

► Assisted in improving product health for mobile and desktop apps► Designed and tested for new features for businesses with multi-branches

► Designing a kit to provide more transparency with our clients and to develop a shared responsibility between Production and Sales teams.► Conducting user research to understand problems in processes and and generate journey maps to pinpoint areas for improvement.

► Sea Labs’ first UI/UX Design Intern working with developers and marketing to redesign the marketing website of a POS application used by more than 15,000 Food and Beverage businesses in Thailand and Vietnam.► Available here at https://ocha.in.th/en/ and https://ocha.vn/en/

► Part of early team; Co-led product team to research and design solutions toenhance shift managers’ existing rostering methods. ► Ran 6 Design Sprints, interviewed users and conducted usability tests, crafted user flows and information architecture, designed 5 different versions of UI. ► Shipped first version of hi-fidelity UI on working prototype used by alpha users.► StaffAny is released in App Store and Google Play.

► Lead and implemented Arch’s design system from ground up as first designer and collaborated with engineering to improve consistency of branding to all products► Contributed to increased visitor count of marketing website by 10X, expanded site to >50 pages, optimized desktop and mobile loading speeds by 50%, increased Search Engine Optimization (SEO) score by 40%, and improved website architecture with Jekyll for scaling ► Conducted market research of customers including Fortune 500 / 1000 companies and pilots, and designed marketing collateral for customers and leads

► Assisted founders in product roadmap planning through competitive analysis, persona development, user journey mapping, and user interviews.► Usability testing and research for 2 versions of Flide, leading to improvements and bug fixing► UI design of Flide’s app including onboarding, payment, and templating screens

Trained in the Singapore Medical Training Institute (SMTI), Darren is a certified Emergency Medical Technician to provide primary care in response of medical emergencies. At his post in Sembawang Camp, Darren has responsibilities of a treatment medic and assisted Medical Officers with the treatment of wounds and delivery of vaccines.Darren is also a certified dispensary medic.