Empower students to realize their college-bound potential and support them in making good decisions for the next stage in their academic career.Develop, plan, and implement college counseling programming that is educational and informative to students, parents, and school administrative leaders. Advocate and support students through the college admissions and enrollment process. This includes and is not limited to college application, college essay writing, financial aid, and housing processes. Track and report college application and enrollment behavior of our students and report findings to the Director of College Counseling and Board of Directors.Create individualized college counseling plans with students throughout their career at the academy. Work with and advise the Director of Academic Affairs with curriculum and course enrollment options. Facilitate the letter of recommendation process with teachers and students. Draft and write letters of recommendation for all senior students on my caseload (70-90 per year).Liaison with athletic recruitment staff and coaches seeking eligibility information from our students. Organize and coordinate college representative visits.Travel and attend college admission counselor sessions and on-campus visits. Head hockey coach for the Saint Thomas Academy Junior Gold Program. ACT site coordinator the school and Naviance Liaison

Design, develop, and implement recruitment strategies for the University’s seven-freshmen admitting colleges. Serve as the primary liaison with college based recruitment event activities; including interactions with student services, faculty, and university staff. Develop the professional acumen of the admissions counseling staff to ensure key messages and benefits are articulated to prospective students, families, school counselors, and university colleagues. Manage college recruitment operations and outreach programs, including the supervision of 7 admission counselors, student staff members, and on-campus event logistics. Monitor the application review for individual colleges; including admission, scholarships, and Honors.Work to personalize the prospective student on-campus experience to meet University enrollment initiatives. Provide the highest level of extra-mile customer service to prospective students, their families, school officials and constituent groups.Maintain statistical records of recruitment event success in the enrollment of students. Analyze data and trends to make recommendations for changes/improvements to recruitment strategies.Develop long-range plans to strengthen the involvement of campus colleagues.Chair Waitlist Appeals Committee to ensure collegiate enrollment is aligned with University goals.Recruit academically talented student from diverse backgrounds to the University of Minnesota.Manage and oversee recruitment and payroll budget for College Recruitment Unit.

Worked closely with the Associate Vice Provost and Director of Admissions to analyze target markets to determine recruitment strategy and tactics for national recruitment success.Responsible for meeting and exceeding University enrollment initiatives in national targeted areas by personalizing the student experience for prospective student in national markets. Accountable for staying up to date with the changing demographics of college-bound students.Responsible for setting and implementing recruitment plans in national markets.Ensured University enrollment goals are met in targeted national territories.Maintained stakeholder confidence and built relationships with school counselors in targeted national markets. Established and strengthened alumni support in the freshman recruitment process.Managed national recruitment operations and outreach programs, including the supervision of regional admission counselors, student staff members, and off-campus event logistics. Implemented recruitment strategies focused on building interest and awareness of the University of Minnesota in targeted national states.Enhanced service to students, schools and constituent groups through the development and implementation of innovative outreach program and relationship building initiatives.Developed vision for off-campus programs and events for prospective students, counselors, and other targeted populations.Coordinated counselor breakfasts, evening programs, group travel, and advisory group meetings in targeted territories.Recruited academically talented student from diverse backgrounds to the University of Minnesota.Managed and oversee travel and payroll budget for National Recruitment Unit.Contributed to a 20 percent increase in national enrollment over a three year period.

Worked closely with the Director and Associate of Admissions on implementing recruitment strategies to personalize the prospective student experience to meet University enrollment initiatives. Hired, trained, and managed admission counselors on how to recruit prospective students.Oversaw the day-to-day operations of territory management and advise college counseling staff on recruitment programming. Provided the highest level of extra-mile customer service to prospective students, their families, school officials and constituent groups.Utilized data and research to make decisions on recruitment and travel for counseling staff.Served on final review committees for admissions and scholarship appeals.Provided recruitment expertise to enrollment management meetings.

Managed 70 current University of Minnesota students. Ensured customer satisfaction in delicate situations with the Office of Admissions.In charge of productivity and timely response to all who contact the Office of Admissions. Strategically assessed performance of the Customer Relations Unit to ensure office goals are met.Created and monitored messaging systems to provide extra mile customer service.Trained, hired, managed and mentored 60 college students on admission policies and professionalism.Established and oversaw budget within the Customer Relations Unit.Lead Student Outreach Unit in attempting over 400,000 phone calls to prospective students. Call Center staff received over 100,000 incoming phone calls a year with a wait time less than 30 seconds.

Responsible for recruiting students in over 100 high schools in the Twin Cities and the East Coast.Reviewed applications and served as primary contact for student admissions questions in territory. Provided timely feedback and great customer service to students and their families.Contributed to a 25% increase in applications for the fall of 2006 freshmen class.Established connections with key community stakeholders.Facilitated the enrollment of high achieving and underrepresented student populations.Visited local high schools and presented the benefits of attending the University of Minnesota Campus.Increased enrollment from targeted recruitment area by 15%.