Work experience

• AupeKTop npoAyKToBoro MapkeTvHra

  Hyperline Systems

  2024.01-2024.07

  (7 months)

  H0x6pq 2021-Ma2024(2roAa7mecxqueB OTBeTcTBeHHocTb 3a KPls: BbIpy4Ka, AOxoAHOcTb,MapKa, 4McTaa M onepauuoHHaq npv6bInb, peHTa6enbHocTb, ROl, o6opayVBaeMocTb ToBapHbIX 3anacoB, o6opoT B pa3pe3e npopyKToBbIx HanpaBneHul O6naCTU OTBeTCTBeHHOCTU .lpoAyKToBbl MapKeTuHr. 3c中bbeKTuBHoe ynpaBneHue nopTd中eneM npOAyKTOB, OnTuMu3aLuq npoAyKTOBonuHe4kU. OnpeAeneHue To4ek pocTa 6u3Heca komnaHuu, pa3BuTue npoAyKToBoro npeAnoxeHuq. NocTpoeHue acbcbeKTuBHbIx npoueccoB ynpaBneHuq npoAyKTaMu. O6ecneyeHue onepaTuBHoi aHanuTuky no npopyKToBomy nopTdbenro. CTpaTeru4ecKn n onepauVoHHbl MeHeAkMeHT: .pa3pa6oTka u peanu3auuq npoAyKToBon u pblHoyHon cTpaTeru; .y4acTue B pa3pa6oTke HoBon KoMMep4ecKoi nonuTuKu; pa3pa6oTka MapkeTMHroBoro nnaHa \ 6ropkeTa; ynpaBneHue 3KoHoMukon kaTeropu,npoABMKeHueM, o6opayuBaeMocTblo, 06op0TOM,npu6bInbr0; onpeAeneHve 中yHKuVoHanbHbIX Tpe6oBaHu K npoAyKTaM; dbopMupoBaHVe accopTumeHTHoi nonuTuku, onpeAeneHve npu6bInbHbIx, Manonp46bInbHblX y6blToyHbIx TOBapoB; uccneAOBaHuq pbIHkoB(npoAax4,TeHAeHuuV, ueHbl). Pa6oTa c npoU3BOAcTBOM R&D: B3aumoAeicTBve c oTAenoM uccneAoBaHun v pa3pa6oTok(R&D) Anq peanV3ayuV uHHoBauuoHHbIx peweHVn; KoHTponb Ka4ecTBa BbInyckaeMon npoAyKuu\ cooTBeTcTBuq cTaHAapTaM. Nopgepxka npopaK: . onpeAeneHue noTeHuuana v cTpaTeruu pa3BvTu9 npopaK; pa3pa6oTKa nnaHa npoABukeHuq npoAykToB; AOcTUKeHUq BbIBoA komnaHu BnwAepbI pblHka CKC u noAAepkaHve nwAvpyiowe4 no3vuv. +50% pocT o6beMa npopaK. +12% pocT peHTa6enbHocTu 6u3Heca K ueneBon. YBenu4un o6wv ypoBeHb MapKuHanbHo npu6bInv Ha 12% 3a c4eT V3MeHeHM9 LeHOBO KOMMep4eCKO nOTTMKM. CHM3un ce6eCTOUMoCTb nO npOAyKTOBbIMnMHeiKaM AO 7,5%. Pa3pa6oTKa BbIBOA Ha pbIHOK yHUKanbHOrO peWeHWq,yBenW4VBWerO 06beM npoAak Ha 11% BbIBoAHenuKBuAHoro npoAyKTa.OnTuMV3auu9 ocTaTKoB ToBapHoro 3anaca B2 pa3a OpraH43auuqnpouecca cepTucbukauu npoAykuuv B cooTBeTcTBuv c MeKAyHapoAHbIMV u poccVncKIMV cTaHAapTaMV(ISO, CE, UL,厂OCT). SDS Group
• sales

  PykoBoAuTenb TOBapHoro HanpaBneHVq CKC

  2023.01-2024.01

  (a year)

  PyKoBoAuTenb TOBapHorO HanpaBneHuq CKC 3aHuMaeMble no3uuuu:
• Product line manager

  PyKoBoAVTenb TOBapHorO HanpaBneHux CKC

  2020.02-2021.11

  (2 years)

  Pa3pa6oTKa npopyKToBon cTpaTeruW HanpaBneHuq: bopMupoBaHue u peanu3auuq cTpaTeruu pa3BuTuq HanpaBneHu9; . ynpaBneHue nopTc中eneM npoPyKToB: oueHKa peHTa6enbHocTu, npuopUTU3ayu9,onTuMu3auu9nuHe4iKU; 。uHVyupoBaHue pa3pa6oTku HoBbIx npoAyKToB u MoAucbukayV An9 nOBbIWeHu9 KOHKYpeHTocnoco6HOcTU; onpeAeneHve ueneBbIx cerMeHToB v pa3pa6oTka ueHHocTHoro npeAnokeHuq, YnpaBneHMe xM3HeHHbIM uMKnoM npoAyKTa: aHanV3 pbIHKa, KOHKypeHTOB W TpeHAOB B 9neKTpOTeXHW4ecKOv OTpacnu; nnaHupoBaHve 3anyck HoBbIX npoAyKToB oT vAe\ Ao cepuVHoro npOW3BOACTBa; onpeAeneHVe onTuManbHoro uukna K3H npoAyKTa,Bkno4aq 3anycK, pocT, 3penocTb BbIBoA V3 9KcnnyaTauV4; B3aMMOAencTBVe c KOMaHAaMV pa3pa6oTKM, npoM3BOAcTBa, MapKeTMHra M npoAaK B paMkax cBoero HanpaBneHq. 中UHaHcOBaA OTBeTcTBeHHOcTb: nnaHVpoBaHVe AocTWKeHVe Kno4eBbIX noka3aTene(Aonq pblHkaBblpyyKa,npv6bInbH0cTb,peHTa6enbHocTb, ROl \ Ap.); onTUMV3auMq 3aTpaT Ha npoM3BoAcTBo M MapKeTMHr; KOHTponb 6rOAkeTa npOAyKTOBOrO HanpaBneH49. ynpaBneHve npoAaxaMv v MapKeTMHroM: aHanV3 npogak v pa3pa6oTka npeAnokeHV no kaHanaM nponak; pa3pa6oTka v peanV3auvq MapkeTuHroBo cTpaTeruvAn9 pa3pa6aTbIBaeMbIX B KoMnaHM\ npoAyKTOB; .y4acTue B ueHoo6pa3oBaHu pa3pa6oTke koMMep4eckuxnpeAnokeHul; B3aVMOAeMcTBMe c KToyeBbIM KnMeHTaM napTHepaM Anq noHVMaHMq ux noTpe6HocTel; y4acTve B neperoBopax, cornacoBaHWe ycnoBul coTpyAHu4ecTBa. AocTWKeH4q: YBenu4eHue BbIpy4K HanpaBneHuq Ha 17%. PocT npv6bInbHocT nopTbenq npoAyKTOB Ha 7%. YBenV44un BanoByo npu6bInb B Kno4eBbIXToBapHbIx rpynnax 0T 4Ao 10% Pa3pa6oTan nnaH no cokpaweHVHo HenWKBWAHbIx cKnaAckWx ocTaTKoB -3a 1 Mec9叫 pacnpoAaHo 19.5%.
• MeHeAkep no koMMyHMkaLqM no npoAyKTy

  IEK group

  2016.01-2020.02

  (4 years)

  M0n92016-H0n92017(1roA1Mecxu) MocKBa.Pocc4s Pa3pa6oTKa u ynpaBneHue cTpaTeruev pa3BuTu9 npoAyKToBoro HanpaBneHuq - MeAHble onTu4ecKue KOMnOHeHTbI CKC. HanucaHwe 6u3Hec-nnaHa no cBoeMy HanpaBneHuio KoHTponb cpokoB npoM3BoAcTBa u ka4ecTBa nocTaBnqeMo npoAykuuu cornacoBaHVe KoHTponb TeXH4ecKX xapaKTepcTK. n3aUHa vnaKoBK ToBapa.