Work experience

• Senior Product Marketing

  FUJIFILM Business Innovation Asia Pacific Pte. Ltd

  2022.05-Current

  (4 years)

  As part of the main team in developing and establishing the Business Solution division(lead and development), and paving the way for Transformation (DX) within the internal and external of the company’s business development. Co-collaboration with internal and external stakeholders or resources on annual project developments, business, programs, and events. Mainly with Government sectors, Vendors, Associations, and business partners. Manage overall sales collaboration and marketing activities for Business Solutions between the Sales team, Pre-Sales, Solution Specialists, DX Consultants, and Post-Sales team. Managing and producing the information of customer database, product trending, competitor’s benchmarks, and sales trending with support for internal or external market (big data) trending projections to understand the customer behavior towards the products. Planning and managing end-to-end product life cycles and initiatives for new business market segment acquisitions. 2 type of product segments; Office Business Solutions (Intelligent & DX – Transformation) like intelligent document processing, database and workflow management, business process management, document management system, document security, enterprise resource planning and Office Devices Solutions like Smart Office – smart panel and smart conference devices and accessories. Managing pre- and post-product process and documents in detail (e,g ISO process flow, legal documents,competitor analysis). Co-operate with the Order Management team, Finance team, Sales & Pre-Sales team, Back-end Support team, and also with the regional HQ in Singapore and Japan. Developed product documents for internal and external training on all sales and training materials. Developed materials and content for internal and external marketing or sales usage. Manage and oversee the Vendor Management process and evaluation of vendor performance. Cooperate with internal stakeholders to ensure compliance with legal requirements for products, following proper procedures.
• Specialist Product Marketing

  Konica Minolta Business Solutions (M) Sdn Bhd

  2017.05-2022.05

  (5 years)

  Planning and managing end-to-end product life cycles and initiatives for new business market segment acquisitions. 2 types of product segments: IT solution products like enterprise resource planning, document management system, fax solutions, and IoT solutions like intelligence monitoring solution, face recognition, data counting and analytics, and robotics. Managing pre- and post-product process and documents in detail (e,g ISO process flow, legal documents,competitor analysis). Co-operate with the Order Management team, Finance team, Sales & Pre Sales team, Back-end Support team, and also with the regional HQ in Singapore. Developed product documents for internal and external training on all sales and training materials. Manage the product development by ensuring the products and their information are well fit into the backend system, like master data management, SAP, and CRM systems. Manage and oversee the Vendor Management process and evaluation of vendor performance. Cooperate with internal stakeholders to ensure the Legal requirements for the products are followed in proper procedures. Co-collaboration with internal and external stakeholders or resources on annual project developments, business, and events. Assistance in managing the ad-hoc information of customer database, product trending, competitor’s benchmarks, and sales trending with support for internal or external market (big data) trending projections to understand the customer behavior towards the products. Developed key collaboration and knowledge sharing with solutions partners for the update and brand enhancement of their product deliverables, such as packaging, user guides and manuals, troubleshooting, plus technical contents and online contents according to the company brand guidelines.
• Principal Product Mass Marketing

  Formerly known as Packet One Networks

  2012.07-2016.10

  (4 years)

  Planning and managing end-to-end product life cycle and initiatives for the consumer market segment, new acquisition, upselling, and churn reduction program. Managing pre and post product analysis in detail (e,gcustomer overall trending, composition, competitor analysis). Produced daily, weekly, monthly, and ad-hoc information of customer database, product trending, competitor’s benchmarks, and sales trending with support for internal or external market trending projections to understand the customer behavior towards the products. Prepared product analytic outcome by identifying customer target segments, demographics, customer usage behavior, age, and location aligned with market needs. Developed product Go to Market presso for internal and external training, plus product FAQ, device FAQ, device Quick User Guide with device team and vendor. Prepared product announcement and provided training for internal stakeholders on new initiatives launched. Developed key collaboration and knowledge sharing with partners (e.g. Green Packet and Huawei) for the update and brand enhancement of their product deliverables, such as packaging, user guides and manuals, troubleshooting shooting, plus technical contents and online contents according to the company brand guidelines. Led and supported main end-to-end tasks such as brand guidelines, content, communications via initiative projects like P1 Mid-Year Campaign (ReadyToP1ay), New DX825 Modem Introduction for WiMAX, MiFi promo – April’s Gem Campaign, and i9 LTE for new subscriber acquisitions and to achieve the annual revenue and the company's main AOP growth objective. Co-ordinated and ensured the communications, artwork/design, and content, plus marketing deliverables, are within the company brand guidelines inacoordinated timeline with all internal/external stakeholders on every campaign launched. Co-collaboration with internal stakeholders like Sales Teams, Channel Marketing Teams, Customer Advocacy, Legal Department, and Product Development Team for all WiMAX and LTE annual project developments and business-as-usual daily operations.
• E&O Property Development

  Straits Quay

  2012.01-2012.07

  (7 months)

  Marketing & Project Agent (Project Basis) Overseeing the business development for opportunities to expand and promote Straits Quay in areas of marketing, production, advertising, or events. Coordinated between Rapid Penang shutle bus with Penang hotels marketing sectors (e.g. Hard Rock Hotel,Shangri-La Hotel, EQ Ferringhi Hotel, Lone Pine Hotel, etc.), to ensure public and hotel guests will enjoy their time in Straits Quay Mall and Penang. Assistance in managing and promoting the weekend Arts & Craft flea market and subs-events in Straits Quay. Assist the vendor and retail stalls of Straits Quay Mall on business as usual, which aligns with the company guidelines.
• Marketing & Project Agent

  Oasis Media Advertising Design

  2010.10-2012.07

  (2 years)

  Researched and proposed new ideas to market clients’ requirements and products in areas of concept production, advertising, and events. Coordinated between production and the front office to ensure deadlines were met and the process executed smoothly without any incidents. Managed and edited a few publication projects such as Where2, 7aste2lifestyle edition, and Trails. Contracted by several well-known publication companies to lead the projects from concept stage to completion. Penang Institute
• Marketing & Circulation Senior Executive

  Socio-economic & Environmental Research Institute.

  2009.11-2010.07

  (9 months)

  Coordinated with the editorial team and suppliers on managing the advertisements and editorial materials for the publication products, such as Penang Economic Monthly, Pilot Studies for the New Penang, and Penang Economic Outlook. Explored and established new hotspots for promotional products at a selected high-traffic location. Established partnerships via sponsorships for the products in advertising and marketing. Monitored and inspected the distribution for the publication circulation nationwide to all 7-ll outlets, mynews.com outlets, POPULAR stores, MPH Online Bookstore, and newspaper vendors. Managed the accounts for distributors, sellers, subscribers, hotels (Hard Rock Hotel, Shangri-La Hotel, EQFerringhi Hotel, Lone Pine Hotel, etc.), tourist hot spots (Prangin Mall, Ghee Hiang outlets, Queensbay Mall, Penang Port, Malaysia, etc), and educational locations (KDU College, Disted University, Inti University, etc)
• Marketing & Communication Senior Executive. Retail Shop Assistant Manager

  Gadget Zone Sdn Bhd

  2006.07-2009.07

  (3 years)

  Planned and executed all marketing & branding strategies, such as new and traditional media, according to its product requirements for in-house retail branches. Managed and supervised retail staff and sales team via training in product knowledge and sales strategies to hit their branch’s targeted sales. Managing and leading for marketing plus sales strategies for high-end branded products such as HP/Compaq, Asus, Razer, Nvidia, Cooler Master, Apple, Sony, and more. Analyzed daily, weekly, and monthly sales and targets throughout the4different branches and any events like PC Fair, Educational Fair, and other events to ensure all company objectives are achieved. Executed marketing plans and ran daily sales for each product to meet its monthly target with the cooperation of the distributors and suppliers.
• Retail & Corporate Sales Senior Executive

  CG Computers Snd. Bhd.

  2004.07-2006.07

  (2 years)

  Achieved daily retail sales targets and ensured stocks were in order for all retail outlets within Penang. Promoted other product enhancements for Apple users’ experiences. Conducted training for new consumers/owners to familiarize them with their newly purchased products and provided lessons or classes on hardware operations and software operations to new Apple owners. Undergo training and technical test, and support for Macintosh / Apple products to manage customer experiences on their purchased products.