Jan 23 – Mar 25 Achievements and responsibilities: (No.1 Out of Home (OOH) Media Company Worldwide, Airport Department) Developed and executed strategic GTM plans for high-value digital and programmatic OOH media solutions at HK & Macau International Airports, targeting luxury, finance, and travel sectors. Cultivate strong relationships with key clients and agencies including UnionPay, Interactive Brokers, Hermès, Samsonite, Tumi, Bank of Singapore, HKTDC, China Life Insurance, Sotheby’s, GroupM Communications, Publicis Groupe and government bodies. Utilized market intelligence and traffic analytics to optimize sales strategies and campaign performance, securing a $5M partnership with Interactive Brokers. Lead cross-functional teams to design and implement innovative advertising campaigns that enhance visibility and brand awareness throughout the airport Network.

Jun 20 – Sep 22 Achievements and responsibilities: (company focuses on eCommerce, web & applications development) Successfully guided multiple clients through applications for the Hong Kong government's Distance Business Programme, securing essential funding. Managed project coordination and new partner onboarding, ensuring efficient and organized project delivery. Consulted on client’s needs to enhance website logic & e-commerce strategies. Managed administrative tasks to keep project organized and efficient. Assisted the project director with ad-hoc assignments.

Aug 17 to Apr 20 Achievements and responsibilities: (company focuses on prints & digital learning) Drove market expansion in South East Asia, acquiring 10+ new key accounts and growing regional market share by 10% year-over-year. Managed 30+ key accounts through consultative selling, fostering win-win partnerships for print and digital learning solutions. Lead cross-divisional special projects, including customization & digital content projects in China. Coached and trained junior team members across the region.

Aug 16 to Aug 17 Achievements and responsibilities: (company focuses on Assessment service (MBTI) & Professional Training) Delivered professional consulting and sold customized leadership development programs using psychometric tools (MBTI®) to address client L&D objectives. Customized training programs to align with client objectives and identified skill gaps. Identified new business opportunities and achieved sales targets through a consultative approach.

Mar 13 to Jul 16 Project management: coordinated projects with internal and external parties to ensure smooth project delivery Improved customer user experience on the e-commerce platform. Planned and execute the marketing campaigns and joint promotions with brands. Established quality tuition matching services between end users & service providers.