Work experience

• Head of Innovation - AI, Data & Automation

  CelcomDigi

  2025.07-Current

  (10 months)

  2 years 10 months Leading AI strategy and delivery at CelcomDigi, driving adoption across automation, customer data, and digital workforce initiatives. As Program Director for the AI Hub, I oversee the rollout of a secure, scalable platform that powers next-generation AI (GenAI/Agentic) in CX, Call Centre, Retail and other business functions. I align cutting-edge tech with strategic priorities and collaborate with partners to turn in-house innovations into real-world solutions for internal business operations and the SME market.
• Head of Internal Digitalization & AI Transformation

  CelcomDigi

  2022.12-2025.06

  (3 years)

  (2 years 7 months) Led CelcomDigi’s digital and AI transformation, delivering 300+ automated processes through the internal Automation platform and driving major efficiency gains. Oversaw enterprise-wide AI adoption, built a strong innovation pipeline with 30+ impactful use cases, and championed AI literacy through the “AIDA for Everyone” program, now with 40% of employees trained in Gen AI. Partnered with AWS and Microsoft to co-develop AI solutions, achieving RM3 million in annual savings.
• Digital Enterprise Head

  Celcom Axiata Berhad

  2020.04-2022.12

  (3 years)

  (2 years 9 months) Led digital and ICT transformation for the Enterprise Business division, driving BSS modernisation, digital commerce, and sales initiatives to boost growth and efficiency. Developed and executed digital strategy, shifting legacy processes to digital and fostering a culture of innovation. Oversaw program performance to ensure alignment with business goals through clear KPIs and cross-functional collaboration.
• Digital Program Manager

  Maxis

  2019.07-2020.04

  (10 months)

  Defined strategy and led Agile execution for key Digital Media and Partnership programs, including Maxis Fibre, Home & TV. Drove cross-functional efforts to grow digital channels, boosting customer engagement and digital revenue. Acted as digital advisor and delivery lead, ensuring platforms aligned with broader business transformation goals.
• Regional Digital Transformation Lead

  Telenor

  2018.01-2019.06

  (a year)

  (1 year 6 months) Led telco-digital transformation across multiple Asian markets, managing delivery, Agile squads, and innovation for Telenor business units. Directed the full lifecycle of the MyGP self-service app from MVP to mass adoption, boosting digital engagement and customer value. Provided hands-on consultancy and agile coaching, embedding design thinking and agile practices in fast-moving emerging markets.
• Head of Digital Self Service

  Grameenphone Ltd

  2016.01-2017.12

  (2 years)

  Led end-to-end strategy for the MyGP Digital Self-Service App, from ideation to MVP and full-scale rollout. Coached Agile Scrum practices for digital innovation projects at Grameenphone, and drove MyGP growth and customer lifecycle management (CLM) programs.
• Associate Principal Consultant - Digital Product Manager

  Digi Telecommunications

  2008.04-2015.12

  (8 years)

  (7 years 9 months) Oversaw the E-Commerce Distribution Platform for mobile plans, broadband, and devices. Led project delivery for the MyDigi Digital Self-Service App and managed digital and technical delivery for key digital services from 2008 to 2012. MyDigi won Google’s Best Malaysian App Award in 2016, achieving 3 million downloads and 1.5 million monthly active users in its first year.
• IT Project Manager

  Westports Malaysia

  2004.04-2008.04

  (4 years)

  (4 years 1 month) Technical & Service Delivery Manager - Container Terminal Operation System Project & Delivery Manager - Digital IT projects from 2004 to 2008
• Freelance Application Developer

  Freelance, self-employed

  1998.01-2007.12

  (10 years)

  A Project Manager, System Analyst, Application Developer and System Administrator for various IT projects
• Programmer / Developer

  Wawasan Interaktif Technology

  2002.01-2004.03

  (2 years)

  (2 years 3 months)

Educational experience

• Universiti Teknologi MARA

  Information System engineering

  2000.01-2002.01

  (2 years)
• Universiti Teknologi MARA

  Computer Science

  1998.01-2000.01

  (2 years)

Certificates