Market Research Analysts collect and analyze data about consumers, competitors and markets. They provide insights and recommendations to support decision-making, identify market trends and improve competitiveness. Strong analytical skills, knowledge of statistical software packages and excellent communication skills are a must. Job Duties: - Gather data on consumers, competitors and markets and consolidate information into actionable projects, reports and presentations; - Understand business objectives and design surveys to discover potential customer preferences; - Collect and analyze statistical data using modern and traditional methods; - Conducting valid and reliable market research SWOT analysis; - Interpret data, prepare reports and make recommendations; - Using online market research and cataloging findings in databases. Translated with DeepL.com (free version)

Requirements and Skills: - Extensive experience in market research and analysis; - Ability to interpret large amounts of data and handle multiple tasks; - Strong communication and presentation skills; - Proficient in statistical packages (SPSS, SAS or similar), databases and MS Office; - Keen knowledge of search engines, web analytics and business research tools; - Thorough knowledge of data collection methods (polls, focus groups, surveys, etc.).