Manager-Go To Marketing
15000 CNY~20000 CNY/Per month
Full-time
5~10 years
Refresh at 2 months ago
131 Views
28 Apply
Shenzhen
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Job responsibilities
1. Analyze global market data, consumer insight to set up the roadmap strategy for OPPO India in 2 years.
2. Participate in various research project to explore consumers’ pain points and expectations.
3. Analyze and deduce competitor's new product plans, and output competitor product roadmaps for OPPO India.
4. Overall P&L analysis based on the annual roadmap and provide business strategy with competitive product portfolio.
5. Regularly analyze the market and product gap with competitors and output the gap analysis.
6. Provide product insights and winning strategy of product and brands targeting each series of mobile phone brand (Find, Reno, A, etc.)
knowledge and Skill
1. Skills to analyze the market data and consumers’ needs and pain points.
2. Experience of writing market reports and strategy reports or similar publications is desirable.
3. Skills to run market analysis programs or tools.
4. Broad understanding of consumer trends and purchasing habits.
5. Experience in analyzing consumer electronic products / business / services.
Job Requirements
1. Bachelor’s degree in Hardware/Software engineering / Business Administration / Marketing / Economics / Sociology or equivalent experiences. (Preferred in Master degree or MBA in English based curriculum) .
2. 5+ years of experience in market analysis / user research / product strategy or similar roles.
3. Fluent in English and Chinese.
4. No limitation to travel to different cities and overseas countries.
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