GTM(Go-to-market)
15~20K CNY/Per month
Full-time
5~10 years
Refresh at 5 months ago
81 Views
12 Apply
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Job responsibilities
1. Product GTM Work
There are 3 key areas of work namely
1.1 Product Strategy Work:
- Define the users and painpoints
- Develop the product positioning
- Develop the product roadmap
- Define the Product Pricing
1.2 Product Marketing Work:
- Ensure that Product and Packaging Design is ready
- Develop the Product Story and Sales Pitch for key users
- Drive Case Study creation
1.3 Product Training Work
- Develop the Global Train-the-Trainer deck for every new product launched
- Conduct Train-the-Trainer sessions for each Market's master trainer and key trainer leaders
2. Project Management Work
- Work with all the internal stakeholders (Product Planning, Brand Communications, Business Development and In-country teams etc) to ensure that all the product launches assigned to the candidate are successfully launched, on time and in full.
- Work with exterrnal stakeholders (trade customers and agencies) to ensure that the products and deliverables that are defined are right and suitable for the markets to be launched.
Job Requirements
- 5-8 years working experience in FMCG / home appliance industry
- Possess product content development experience (particiapte in product story development)
- Possess retail management experience (manage retail stores or field sales like promoter, merchandiser and in-store retail execution experience)
- Possess strong ability to compile, consolidate and analyze data across key markets and regions.
- Understand product, retail sales and marketing operations
- Prior experience in a regional role will be preferred
Degree and Language
- Bachelor degree (Preferably in Marketing, Business Adminstration)
- Strong communication skills in English and Chinese or another foreign language (will be preferred).
Personal Traits
- Strong communication skills
- Good organisation / project management skills
- Able to influence and motivate various stakeholders across countries and regions
- Able to build constructive working relationships with people from different countries and cultures
- Exhibit entrepreneurship spirit and motivation to deliver results
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