Digital Campaign Manager
15~20K CNY/Per month
Full-time
Unlimited experience
Refresh at 2 years ago
261 Views
50 Apply
Beijing
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Job responsibilities
Enge Zusammenarbeit mit den Planungs-, Beratungs- und Investment Management-Kolleg:innen sowie Kolleg:innen aus den Bereichen SEA, Social und Programmatic
Sicherstellung optimaler technischer Kampagnenabläufe zwischen externen Media Vermarktern, AdServern und Third-Party-Anbietern wie Nielsen, IAS und Double Verify
Absprache mit Kreativagenturen zur Produktion der geplanten Werbemittel
Reporting von Kampagnen auf Basis von KPIs sowie Generierung von Learnings und Ableitung langfristiger Optimierungsmaßnahmen
Betrachtung der aktuellen Performance auf Basis von KPIs, Optimierung zur Steigerung der Performance und Kontrolle des Pacings zur Sicherstellung der gebuchten Auslieferung
Job Requirements
Du hast ein abgeschlossenes Studium, bevorzugt aus den Bereichen MINT, BWL, VWL oder eine vergleichbare Qualifikation
Erste Berufserfahrung im Online-Bereich, insbesondere als Ad-/Kampagnen-Manager
Du kennst die wichtigen KPIs und hast idealerweise erste Reporting-Erfahrungen
Kenntnisse über die Möglichkeiten von ThirdParty-Tracking-Anbietern
HTML/CSS Grundkenntnisse
Du bringst gute Office 365 -Kenntnisse mit insbesondere Excel, Powerpoint und Outlook und hast Freude an der Arbeit mit Zahlen sowie ein analytisches Verständnis
Du verfügst über sehr gute Deutschkenntnisse
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