Job Summary We are hiring a Brand Content Creator based in the US to support DREO's local content mainly across three areas: short-form video production, community engagement, and brand copywriting. This role will shoot and edit on-trend videos for TikTok, Instagram Reels, and YouTube Shorts, run day-to-day engagement across Facebook and Reddit communities, and write the brand and social copy that ties it all together. Key Responsibilities: 1. Short-Form Video Production Plan, shoot, and edit on-trend short-form video content (15–60 sec) for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels Develop video concepts, scripts, hooks, and shot lists that translate product features into native US-market stories Operate basic on-set gear and editing software Partner with our video production agency — write briefs, set creative direction, review storyboards and rough cuts, and ensure their deliverables match DREO's brand voice and US-market native tone. 2. Community Management Grow and engage DREO-owned communities on Facebook, Reddit, LinkedIn etc Build a trusted presence, not a brand broadcaster persona: respond to user complaints, share real product use cases, spark conversation about home wellness and smart living. Monitor and report on community sentiment, trending topics, and competitor conversations; surface actionable insights to the brand and product teams. Manage UGC collection and community-led content activations 3. Social Copywriting & Content Strategy Write high-engagement, platform-native social copy (captions, hooks, CTAs) optimized for TikTok, Instagram, Facebook, YouTube etc Plan content calendars together with the social media team that are aligned with US cultural moments and DREO's global campaign calendar. 4. Brand Copywriting Write brand-aligned English copy for official website, product launch pages, marketing emails, brand slogans, TVC scripts, and product storytelling Localize and adapt global brand copy into native US English — avoiding Chinglish, capturing emotional and tonal alignment with Western consumers. Work on writing guidelines that improve copywriting consistency and reflect the brand tone of voice Collaborate with product and design teams to translate technical specs and patents into compelling, easy-to-understand creative narrative.

Requirements: Based in the US Native English (American English), with deep understanding of US consumer culture, internet humor, and platform-specific tone. 3+ years of content creation experience — a portfolio that includes self-shot short-form video (Reels / TikTok / Shorts), brand copy, and community engagement examples. Hands-on video production skills — can shoot, light, record audio, and edit a polished 30-sec video Bachelor's degree in Marketing, Communications, Journalism, Creative Writing, or related field is preferred