· Conducted market research for brands like TOM FORD and Skypad to gather digital marketing insights in the Chinese market, including competitor analysis, platform sorting, KOL screening, and logistics solutions. · Developed marketing strategies and campaigns, reaching out to influencers and negotiating collaboration details. · Evaluated campaign performance using metrics like CTR and ROI, and produced monthly reports for seven clients to review and set future steps. · Managed daily operations of multiple online sales channels such as Tmall and Red, resolving after-sales issues in collaboration with the customer service team.