Work experience

• Sales & International Business Development Manager

  IMAGO

  2025.02-Current

  (a year)

  (1 year 6 months) · Own the full sales cycle from prospecting to close, targeting AI-native companies, tech giants, and emerging model companies across Greater China · Built and manage an extensive network across China's leading AI ecosystem, covering major internet platforms, frontier model companies, and AI infrastructure players · Consistently exceeding annual sales targets, with strong year-on-year revenue growth
• Marketing Manager

  Picture Tree International GmbH

  2024.01-2024.05

  (5 months)
• Senior Marketing & Partnerships Manager

  Zhihu.com

  2016.10-2022.09

  (6 years)

  • Responsible for key metrics including Daily Active Users (DAU), user retention, and brand exposure. • Develop and implement Film&Television sector’s marketing strategies, achieving top 3 among 15 sectors and industry-leading brand awareness • Create and execute creative campaigns to drive content growth, user activity and brand exposure • Develop, execute and manage a diverse range of projects(online and offline), 24+/year • Proactively identify collaboration opportunities with high-profile partners, and celebrities, fostering collaborative relationships with stakeholders • Work closely with internal teams (R&D, marketing, etc.) on projects Selected Campaigns • Annual Film and Television & Filmmakers Campaign (2019-2021) • Chinese Lunar New Year Campaign (2021-2022) • Salt Salon - Talk with the Masters Event
• Senior Account Executive

  Ruder Finn

  2014.10-2016.10

  (2 years)

  (2 years 1 month) • Responsible for messaging, media communication, PR event preparation and execution, client communication, and new client bidding. • Provide creative solutions tailored to meet various clients' objectives. • Organize and execute integrated PR events, including event planning, event logistics, media management, messaging, vendor coordination, and client communication. • Key clients: Montblanc, IWC, L'Oreal, VGC Group China, Moet Hennessy. Notable projects: • VGC Sponsored "Rain Room" China Launch • IWC 2016 Beijing International Film Festival event • 2016 Montblanc Bohème Collection Product Launch event
• PR Manager

  Aviareps

  2012.12-2014.09

  (2 years)

  (1 year 10 months) • Promoted international travel destinations in the China market through various marketing initiatives. • Organized media events, including interviews, in-depth media coverage, media trips, and sales missions. • Key clients: Visit California, Simon Shopping Destinations, and California Wine Institute. Notable projects: • Visit California Chinese New Year (CNY) Campaign: Led media FAM trips, organized media luncheon, and contributed to press releases and e-newsletter development. • Visit California Sales Mission: Successfully executed sales missions to promote California as a travel destination.
• Intern

  Fleishman-Hillard

  2012.04-2012.06

  (3 months)
• Intern

  Fleishman-Hillard

  2011.07-2011.09

  (3 months)

Projects

• Cleef & Arpels
• BVLGARI 125 Retrospective Exhibition

Educational experience

• Beijing Language and Culture University

  Spanish Language and Literature

  2009.01-2013.01

  (4 years)

Certificates