Work experience

• Influencer PR Manager / Dealer Marketing Specialist

  BYD UK CO. LTD

  2024.07-Current

  (2 years)

  Influencer PR Manager Influencer Marketing & PR Leadership: Independently led BYD UK's largest campaigns influencer and PR part, including the Dolphin Surf Launch (1,000+ creators) and the 2026 Goodwood Festival of Speed (500+ media and influencers), driving large-scale brand visibility and creator engagement across the UK. 2026 Fos achieving 100M+ impressions across digital platforms. Celebrity & Media Relations: Managed partnerships with top-tier automotive media, influencers and celebrity , including F1 Champion Jenson Button, Shmee150, Carwow Mat Watson and Supercar Blondie, strengthening BYD's brand presence within the UK automotive industry. Strategic Partnerships & Brand Collaborations: Led cross-brand partnership opportunities with global and local brands, including collaborations with HONOR and AliExpress, identifying partnership opportunities and coordinating integrated marketing initiatives to expand brand reach and audience engagement. Integrated Campaign Leadership: Directed the influencer PR delivery of 10+ product launch events and 30+ regional marketing campaigns, leading cross-functional collaboration across marketing, PR, agencies, dealer and commercial partners. Dealer Marketing Specialist Overseas Planning & Sales Support: Assisted 40+ UK passenger car dealers in planning, executing, and providing on-site support for the #BYD Dream Weekend offline events. Advertising Execution & Content Production: Assisted in selecting local UK advertising agencies, planning and producing social media content tailored to the local market. Participated in the selection and design of BYD UK’s advertising materials and was responsible for monitoring and optimizing ad performance after launch. Public Relations & Client Management: Coordinated with UK automotive media and influencers (KOLs), organizing and inviting them to over ten PR events. Maintained close communication with dealers, collected feedback, and assisted in problem-solving to foster long-term, mutually beneficial partnerships.
• Senior Account Executive, Cartier

  WPP-GroupM-Mediacom

  2021.07-2022.07

  (a year)

  Corporate public relations and customer relationship maintenance—Coordinate and communicate with clients, suppliers, media, advertising and other third-party organizations. Independently expanded 15 additional media partners, bringing a 28% increase in the marketing budget for the business product line. Financial process management and risk management—Independently responsible for the media ordering and financial audit and billing work in the largest project in FY22, and completed the media ordering over 50 times, with a total budget of nearly 200 million within 40 days. Strategy planning and implementation tracking—Assist the Business director in delivering all projects (trees, Valentine's Day, watch & wonders, CNY etc.) execution for Cartier's season line, including market research, creative planning, and marketing strategy.

Educational experience

• University of the Arts London (UAL)

  Master of Public Relations

  2023.09-2025.02

  (a year)
• Communication University of China, Nanjing (CUCN)

  Bachelor of Network and New Media

  2017.01-2021.01

  (4 years)

Languages