Work experience

• Project Lead

  TREXNAILS

  2023.01-Current

  (3 years)

  • Head of channel partnerships and market expansion. • Organized pop-up events and retail store placements in shopping malls. Successfully facilitated the brand’s entry into Galeries Lafayette.
• Manager

  VINOUI

  2013.01-Current

  (13 years)

  • Organizing offline events and engaging with customers to promote the brand. • E-commerce businesses in optimizing and streamlining procurement processes. • Analyzing consumer profiles and market competition to develop strategic insights. • Developing marketing plans and outlining actionable strategies for implementation.
• Co-founder

  DragonRouge Cultural Media

  2017.01-2022.01

  (5 years)

  • Led multiple projects for Xiaomi, Huawei, Vivo, WeBlue, and other brands, including commercial advertising shoots, pop-up events, brand promotions, and exhibition setups. • Managed the production of TVC and campaign executions.
• technician

  EDF

  2011.03-2011.09

  (7 months)

  • Developed and optimized control and measurement systems for nuclear power plant cooling processes using LabVIEW software.

Educational experience

• ecole nationale superieure d'arts et metiers, paristech

  General Engineering

  2010.09-2012.12

  (2 years)

  After passing the national engineering entrance exams, I ranked 1st at ENSEA, 4th at ENS Cachan, and 12th at ENSAM ParisTech. I chose to join ENSAM ParisTech, one of France’s top engineering schools. However, as ENSAM’s curriculum was more mechanically oriented and less aligned with my interests, I decided to take a gap year in 2011 to found my first company, VINOUI.
• universite paris-sud 11

  Electrical Engineering and Industrial computing

  2008.09-2012.09

  (4 years)

  I then pursued a degree in Robotics and Embedded Systems, where I achieved excellent academic results.
• universite paris 11

  University Diploma in French as a Foreign Language

  2008.03-2008.09

  (7 months)

  During my studies at Université Paris-Sud (Paris 11), I first completed an intensive French language program and obtained the DELF B2 certification.

Languages