Summary

Work experience

• Vice President

  SYNCO GmbH

  2025.02-2025.12

  (a year)

  Built a structured B2B business module as a strategic extension of an established consumer electronics e-commerce foundation, aligned with headquarters’ long-term development strategy. Led European market entry from a structural and strategic perspective, including channel setup, market segmentation, and commercial framework design. Supported establishment of German subsidiary operations, including legal setup, compliance, office organization, and coordination of local team structure. Developed the initial B2B business framework to enable scalable and controlled international expansion.
• Senior B2B Business Development Manager（Europe & UK）

  RoyPow Technology GmbH

  2024.09-2025.02

  (6 months)

  Supported early-stage market entry into C&I energy storage and industrial B2B sectors, focusing on initial market validation and commercial structure setup in Europe. Developed distributor network and initial customer pipeline across multiple European regions, supporting first-stage business rollout in selected target markets. Achieved early-stage market “breakthrough” in key regions and industry segments, including initial customer acquisition, distributor onboarding, and first commercial project conversions, enabling proof-of-concept for European expansion. Supported go-to-market execution, including market feedback collection, positioning refinement, and channel development optimization for different regional requirements. Contributed to establishing initial commercial presence in Europe, laying the foundation for scalable regional expansion in the C&I energy storage sector.
• Senior B2B Business Development Manager

  SWIT Electronics Europe

  2017.09-2024.09

  (7 years)

  Delivered consistent and stable business growth across European B2B markets through structured channel development and long-term customer relationship management. Expanded customer base from 80+ to 500+ B2B accounts across multiple countries through systematic market development. Built and managed a multi-tier distributor and dealer network across Europe, creating a scalable and structured channel system. Led transition from an exclusive agent model to a structured multi-level distribution framework, improving long-term market stability and operational efficiency. Supported international market initiatives, including US market research and cross-regional coordination with headquarters. Played a key role in strengthening long-term brand presence and establishing a stable market position within the European B2B segment.
• Consultant

  HIEKE Sonderwerkzeuge GmbH & Co. KG

  2016.04-2017.08

  (a year)

  (during formal parental leave period under German legalframework) Provided structured market insights on the Chinese market, including channel structure, customer landscape, and entry considerations. Supported early-stage exploration of China market opportunities and sourcing potential. Assisted in distributor identification and basic market analysis for industrial tooling products.
• Project Manager(process engineering)

  Maschinenfabrik Gustav Eirich GmbH & Co. KG

  2012.12-2014.12

  (2 years)

  A long-established German industrial company with over 160 years of history and a global reputation in process engineering and industrial equipment manufacturing. Managed multiple international industrial equipment and process system projects across Asia, including China, Vietnam, Korea, and Taiwan. Acted as interface between German engineering teams, European suppliers, and international clients, ensuring alignment of technical, commercial, and delivery requirements. Delivered full-cycle industrial projects including planning, coordination, execution, and system delivery.

Educational experience

• Université du Québec à Chicoutimi, Canada

  Science in Project Management

  2006.07-2008.10

  (2 years)
• Guizhou University of Technology, China

  Business & Technical English

  1999.07-2003.10

  (4 years)

Languages