Spearheading the strategy for 5 social media accounts, including stakeholder engagements with key social media players such as TikTok and Twitter, sparking regional partnerships (Youth for Good, Twitter spaces) and increasing brand Reach by 10x (2021 vs 2022)Leading a team of 4 to kickstart data insights analysis, organic+technological social listening (Awario), and algorithm trends tracking to translate into performance drivers, leading to >500% follower growth and platform status verification within 2 months of launch of social media accountsDeveloping cross-team user research models such as touch-points and interviews and transforming the data into action plans for content strategy, leading to 158% increase in brand Reach for eg. our Safer Internet Day campaignOwning ad account budgets including campaigns to increase awareness for flagship initiatives such as Giving Season fundraisers and global mental health awareness campaigns, helping to raise more than $3.25mil in 2021/22Re-designing product development roadmaps such as our digital psychological first aid service with cross-team collaborations while plussing the project with stakeholder engagement strategies, helping the organisation to save $300 on the project budget through winning a cash grant from Ernst and Young

Built B2C2B/B2C/B2B networks and revitalised brand awareness through social media, SEO/SEM, ads and EDM content strategy, achieving >100% increase in leads and followingGalvanised user research through qualitative and organic social listening, leading to 3-pronged growth in: 1. targetted content, 2. earned media and 3. user engagementIncreased brand awareness by initiating and procuring partnerships with user-dense platforms like NTUC Plus, Changi Recommends, and parentsworld.sg with >2.3mil users and >240k followingHarnessed UI/UX sensibilities to re-structure our Shopify website with our founder, achieving smoothening 3 levels of market funnelling: 1. page traffic 2. visitor clicks 3. salesEngaging C-suite names for community development, achieving a procurement with M Social of Millennium Hotel and Resorts within 2 months of research and strategy (Asset Academy of Singapore) Achieving intensive lead generation (>100) for an E-commerce brand (The Store Developers)Inspiring young minds as a twice-appointed teacher, managing classrooms of 20 students and parents (Proteach)

In these 3 years, I was a full-time undergrad at the University of East Anglia (UEA), School of Politics, Philosophy, Language and Communications, enrolling in the course of Culture, Media and Society (Hons) in the UK. During my course of study, I was employed for various freelance projects such as: Engaging C-suite names for community development, achieving a procurement with M Social of Millennium Hotel and Resorts within 2 months of research and strategy (Asset Academy of Singapore)Achieving intensive lead generation (>100) for an E-commerce brand (The Store Developers)Inspiring young minds as a twice-appointed teacher, managing classrooms of 20 students and parents (Proteach)