- Led the negotiation and execution of national channel framework cooperation agreements for the French market, operated and expanded strategic client portfolios with a scale of over €30M, and maintained long-term stable cooperation with local core retail chains and distributors. - Built and optimized the internal channel collaboration system, coordinated cross-functional teams of sales, marketing and after-sales to ensure seamless link of channel service, and maintained high satisfaction of channel partners. - Developed and implemented targeted channel sales action plans based on market demand, and drove continuous growth of sales performance in mainstream offline channels through product layout optimization and terminal operation. - Conducted in-depth sales and stock data analysis by professional tools, leveraged data insights to optimize channel commercial operation strategies, and improved the turnover efficiency and profitability of channel products. - Organized regular channel sales briefings, aligned team objectives and operational priorities, and ensured the consistent implementation of national channel sales strategies in all regional terminals.

- Combined French mainstream channel characteristics to lead the definition and launch of new product categories, and completed the matching of new product layout and offline retail channels to improve the richness of channel product lines. - Designed and executed channel-oriented marketing and promotion strategies, enhanced the exposure of products in French retail channels, and effectively promoted the acceptance and purchase conversion of channel customers and terminal consumers. - Conducted in-depth research and analysis of French retail market and channel demand, mined potential growth opportunities of different channels, and identified targeted promotion directions for core channels. - Tracked and analyzed core KPIs of channel marketing activities in real time, optimized marketing strategies according to data results, and maximized the driving effect of marketing activities on channel sales growth.