Yin Yun

SingaporeNationality Singapore
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Work experience

  • Assistant Community Manager

    Mediacorp Pte Ltd
    2022.05-Current(3 years)
    As the Community Manager for English radio brands – CLASS 95 and GOLD 905, my role involves close collaboration with both stations to curate engaging content across various social media platforms, including Facebook and Instagram. From crafting regular updates to providing live event coverage, I strive to maintain a dynamic online presence that resonates with our target audience.In addition to my responsibilities with the radio brands, I also manage the Facebook page for Mediacorp Sports as part of my portfolio. This entails not only overseeing content creation but also identifying strategic opportunities to amplify our brand's presence across other relevant Mediacorp platforms.One of the most rewarding aspects of my role is the opportunity to manage impactful social media campaigns. Through innovative social media strategies, I aim to elevate brand awareness and engagement for various initiatives. These experiences have allowed me to showcase my creativity and strategic ability while making meaningful contributions to our brand's objectives. Some campaigns I've worked on are: - FIFA World Cup Qatar 2022- Mediacorp's Let's Talk About Health Fair- Cambodia 2023 SEA Games- Hangzhou 2022 Asian Games- 2023 MAMA Music Awards- The Big Spark
  • Freelancer

    Mediacorp Pte Ltd
    2019.01-2022.01(3 years)
    As a freelancer with MediaCorp’s Social Media Team, I assisted them for events or live streaming of events by being roving around on-site during events to capture photos and videos for updates on the various Facebook and Instagram accounts (Channel 8, Channel 5, 987FM, MediaCorp Sports etc.). Apart from helping out on-site during events, I also assisted with live streaming events by providing support for live clipping and caption writing for social media updates. Events I have participated in as a freelancer:1. #LetsCelebrate20192. National Day Concert 2019 3. Last Palm Standing 20194. SEA Games 20195. #LetsCelebrate20206. Tokyo Olympics 20217. The Pinwheels 2022
  • Retail Associate

    Forward Creation Pte Ltd
    2021.04-2021.05(2 months)
    As a retail associate for the BTS pop-up at Suntect North Atrium back in 2021, I took care of: 1. Day-to-day store operations 2. Handled cashiering 3. Ensuring that merchandise are well-stocked on the shelves 4 Handled customer enquiries5. Assisted staff from Suntec with book redemption and stock taking.
  • Brand Ambassador

    The Golden Duck Pte Ltd
    2018.08-2020.01(a year)
    As the brand ambassador, I took on the role of cashiering, operations as well as customer relations. During my time here, I thrived in the vibrant, fast-paced atmosphere, where each day presented new opportunities for personal and professional growth. Interacting with customers from diverse backgrounds allowed me to refine my interpersonal skills, fostering meaningful connections and enriching encounters that transcended mere transactions.While learning to efficiently multitask, I adeptly navigated the intricacies of store operations while maintaining focus on driving sales and enhancing customer satisfaction. Through diligent attention to detail and a proactive approach to problem-solving, I ensured the seamless functioning of the store, contributing to its overall success and reputation for excellence.
  • Promotions Manager (Student)

    Radio Heatwave
    2018.03-2018.08(6 months)
    In my role as Promotions Manager at Radio Heatwave, I served as the primary liaison for clients and sponsors seeking collaborations with our brand. Beyond fostering these crucial partnerships, I played an integral role in shaping our digital presence by meticulously crafting our social media content calendar. This involved not only strategic planning but also the creative execution of contest mechanics and captivating caption writing for contest posts, ensuring maximum engagement and resonance with our target audience.Moreover, leveraging on mine and my team mate's expertise, we were able to forge meaningful connections with prospective sponsors for our eventsThrough proactive engagement and effective communication, I cultivated mutually beneficial relationships that fueled the success of our initiatives and bolstered the reputation of Radio Heatwave.

Educational experience

  • CHIJ Secondary

    HIGH SCHOOL/SECONDARY DIPLOMAS AND CERTIFICATES
  • Murdoch University

    Public Relations and Marketing
  • Ngee Ann Polytechnic

    Mass Communication/Media Studies
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