Leading the complete built-in appliances business across Retail, and project channels in KSA. Key responsibilities: Manage national business for Ariston & Midea built-in categories. Lead a motivated team across Riyadh, Jeddah and Dammam, ensuring strong channel coverage and achievement of the AOP. Develop and execute display strategies, including SKU selection, DSI planning, and ROI tracking for top kitchen builders. Build Power BI dashboards for YTD vs Budget tracking, channel performance, display ROI, and project pipeline visibility. Conduct competitive benchmarking and support product planning with SKU additions and range optimization. Drive project sales by engaging developers, consultants, and contractors from design stage to final delivery. Negotiate DSI, annual agreements, pricing bands and margin structures while ensuring profitability. Contribute to national strategy discussions with VP Sales and VP Marketing regarding pricing, displays, and promotions. Improve cross-functional efficiency by coordinating with Logistics, Marketing, Finance, and Product Planning.

(1 year 4 months) . Led a team of four sales professionals, driving performance and achieving sales targets. .Reported directly to the owners, providing regular updates on sales performance and project progress. .Managed factory orders for projects, ensuring timely and accurate processing to meet client demands. .Coordinate inter-department activities to streamline operations and align sales objectives with overall business goals. .Conduct meetings with key project partners in KSA, including developers, contractors, and consultants, to discuss and negotiate residential project requirements. .Oversaw budget allocation and coordination with factories to optimize financial resources and profitability. .Developed and implemented strategic sales plans to expand market presence and increase revenue for domestic kitchen appliances. .Built and maintained strong relationships with clients and partners, ensuring high levels of customer satisfaction and long-term business partnerships. .Monitored market trends and competitor activities to identify new business opportunities and stay ahead in the market. .Provided ongoing training and development opportunities to enhance team capabilities and performance.

(2 years 4 months) * Product category manager. * Full coordination with Factory. * Project participation in UAE market. * Selling kitchen solutions to authorized retailers/project partners. * Responsible for profit/loss and receivable. * Developing strategy, tactics, sales plans. * Increasing market share in existing markets and maximize new business development opportunities.

(6 years 1 month) * Selling complete kitchen solutions to authorized dealers/partners . * Taking responsibility for profit and loss for assigned retailers/partners. * Developing strategy, tactics, sales plans and profit targets. * Delivering sales by developing relationships with retail & project partners. * Identifying and reporting on business opportunities in target markets. . * Increasing market share in existing markets and maximize new business development opportunities. * Achieving targets for revenue, profitability and sales growth.

(2 years 2 months) • To Sale wireless internet. • Identifying and targeting new customers to generate more business.