Work experience

• Sales Manager – Built-In Appliances (Media & Ariston)

  Shaker Group | Saudi Arabia

  2025.05-Current

  (a year)

  Leading the national built-in appliances business across Retail, Kitchen Builders and Projects in KSA. Report directly to Vice president Home appliances. Manage national sales for Midea & Ariston built-in categories. Lead a multi-city team across KINGDOM. Drive display strategy, SKU selection, DSI planning & ROI tracking. Develop Power BI dashboards for: o YTD vs Budget. o Channel performance. o Display ROI tracker. o KPI trackers. o OUD tracker. o Project pipeline. Conduct competitive benchmarking and support SKU additions & range optimization. Lead project sales with developers, consultants & contractors from design stage to delivery. Negotiate pricing bands, rebates & annual agreements. Work closely with Marketing, Finance, Product Planning & Logistics.
• Project Sales Manager

  ELBA Italian Appliances – KSA

  2024.02-2025.05

  (a year)

  Led a team of four sales professionals delivering project sales targets. Reported directly to company owners on sales and project performance. Managed factory orders, lead times & commercial terms. Coordinated across departments for smooth project execution. Negotiated with developers, contractors & consultants on residential projects. Controlled budget allocation and factory coordination. Built long-term relationships with project partners across KSA. Monitored market trends and competitor activity. Developed and executed strategic project sales plans.
• Division Manager – Kitchen Appliances / Area Sales Manager – Sanitaryware

  TEKA Kuchentechnik – UAE

  2014.01-2024.01

  (10 years)

  2021.10——2024.01，Division Manager – Kitchen Appliances. Product category manager for Sanitary portfolio. Full coordination with Chines/European factories. Led project participation in UAE market. Sold kitchen solutions to authorized retailers & project partners. Full responsibility for profit, loss & receivables. Developed sales strategy, pricing and growth plans. Expanded market share & new business development. 2014.01——2020.01，Area Sales Manager – Sanitaryware Sold complete kitchen solutions to dealers and project partners. Drove retail & project growth. Delivered revenue, margin & market share targets. Full Key account management.
• Sales Executive

  Wi-tribe – Pakistan

  2011.01-2013.01

  (2 years)

  Wireless internet B2C sales and new customer acquisition.
• Business Development Officer – Enterprise Solutions

  Mobilink GSM – Pakistan

  2007.01-2011.01

  (4 years)

  B2B sales of post-paid, BlackBerry and enterprise internet solutions.

Educational experience

• University of Sindh, Jamshoro

  Bachelor of Science (Pakistan)

  2003.01-2007.01

  (4 years)

Languages