Xiaofei
138 followersNationality China
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Work experience
Assistant Professor
BNU-HKBU United International College2023.08-Current(2 years)在读博士生（全奖） Doctoral Student (with full scholarship)
The University of Nottingham Ningbo China2019.09-Current(6 years)PhD Strategy - Information System研究助理 Research Assistant
The University of Nottingham Ningbo China2019.02-2019.09(8 months)Tiktok 用户增长部门实习生 Intern of Tiktok User Growth Department
TikTok2019.02-2019.09(8 months)• 在 Facebook, YouTube, Instagram等社交平台根据流量和内容类型等标准筛选欧盟市场 KOL，并进行一对一触达• 对 KOL 的视频内容审核并最终达成发布抖音视频广告合作，负责合作后期用户增长数据的监测，落实用户增长线上活动，进行长期合作关系维护• Filter EU influencers in social media platforms such as Facebook, YouTube, and Instagram based on standards including sufficient historical average view counts and number of followers.• Collaborate with influencers by posting Tiktok related videos to attract new users, after reaching an agreement on content and price; inform influencers of campaigns (i.e. #bottlechallenge) and maintain a long-term collaborative relationship with KOLs.数据分析方向运营实习生；Data Analysis Intern
Uber2016.06-2016.08(3 months)•监控并记录每天的乘客端APP的运行KPI (例如溢价和预计等待时间)，使用excel分析数据的变动和趋势的影响因素，并形成每周报告提交到Uber全国数据线上汇总文件中，以用于协助软件有效运营•跟踪应用的运营数据，与Uber的同期和前期数据进行运行效率的比较，衡量运营效率变化•Collected daily data of KPI such as surge and estimated waiting time from the app (for the passengers), analysed the data using Excel and formed weekly reports for manager to adjust later operation focus •Tracked key app performance indexes and compared it with that of Uber’s historical data to evaluate changes in operational efficiency
Educational experience
University of Warwick - Warwick Business School
MSc Business Analytics masters degreeThe University of Nottingham Ningbo China
Management Information Systems, General doctor of philosophy - phdUniversity of Glasgow
Statistics and Economcis exchange study, one year宁波诺丁汉大学
International Business and Economcis bachelors degree
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