• Local market ownership & growth leadership: full responsibility for Rice’s commercial development and growth strategy in the Paris market, successfully onboarding 30+ key local merchants, largely converted from exclusive competitor platforms. • Strategic business development: led high-stakes, complex negotiations focused on long-term value creation and platform migration. • Data-driven decision making: daily and weekly performance analysis to continuously refine go-to-market and merchant growth strategies. • Merchant performance management: oversight of a 150+ merchant portfolio, structuring operational processes to drive sustainable growth and retention. • Team leadership & cross-functional coordination: managed the Paris local team and worked closely with the operational teams & IT to ensure strategic alignment and execution.

• Proactively developed and secured partnerships with over 100 new merchants through strategic outreach and effective negotiation, driving significant regional business growth. • Managed a portfolio of 300+ merchants, across F&B and retail sectors, delivering tailored marketing and promotional strategies to boost merchant sales and engagement. • Built and maintained long-term and strong client relationships, increasing partner retention and upselling value-added services to boost revenue. Recognized as Top Sales Performer every month. • Coordinated with international cross-functional teams, including Marketing, Operations, and IT, to ensure timely and effective task delivery.

• Prospected, negotiated, and managed partnerships with international fashion brands (Arthus Bertrand, PERACAS, LANCASTER). • Strengthened client relationships through consistent communication, performance analysis, and value-added service upselling. • Provided market insights and performance reports to support client decision-making and business growth. • Managed day-to-day e-commerce operations and performance tracking for multiple clients.

• Responsible for identifying and signing new European fashion clients (e.g., Rouje, Carel, ALOHAS, Fabrizio Viti), successfully expanding the company’s client base. • Advised clients on brand positioning, cross-border e-commerce strategy, and localized sales campaigns across TMALL, WeChat, and Little Red Book. • Develop marketing&communication plans and sales-driven strategies and lead the team to execute and follow up. Achinevements: 1. Drove 214% ROI in ALOHAS’s first e-commerce campaign. 2. Gained 30K+ followers for Rouje in 2 months. 3. Tripled Carel’s social engagement in 2 months.

• Managed a portfolio of over 100 tenants, negotiated lease agreements and built long-term business relationships that resulted in higher tenant renewal rates and stable revenue streams. • Strengthened partnerships through joint marketing campaigns, increasing sales and customer traffic. • Led e-commerce expansion for 8 shopping centers, on boarded hundreds of clients on generating RMB 50M annual revenue.

Designed and implemented CRM-based promotional campaigns, enhancing tenant sales performance.