Woods

Head of New Regions and Region Development, Asiax China
MaleRegional Sales Manager/SupervisorLive in ShanghaiNationality China
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Work experience

  • Head of New Regions and Region Development, Asiax China

    Amazon
    2024.12-Current(a year)
    3 years 11 months Drive business development and market growth across China's major regions (South, East, North, and West).
  • Head of Emerging Marketplaces, CNGS

    Amazon
    2021.12-2024.12(3 years)
    (3 years 1 month) Led CNGS Emerging team, directing market strategy and operations across key growth regions, including Australia, Brazil, Mexico, MENA, India, etc.
  • Solution Sales Lead, Commercial Surface Segment

    Microsoft
    2018.10-2021.11(3 years)
    (3 years 2 months) Managed and expanded a broad portfolio of high-value accounts across multiple sectors, including large enterprises, government, education, SOEs, and small and medium businesses.
  • Head of Client Solutions Group, China Global Accounts, Hong Kong

    Dell Technologies
    2017.12-2018.10(a year)
    • Led Client Solutions Group of China Global Accounts, Hong Kong and Macau • Won “Michael Dell Champion Award” of 2017 • Achieved historically high for both revenue and margin dollars in FY19Q2
  • Head of Client Solutions Group, Hong Kong, Macau and Taiwan

    Dell Technologies
    2014.01-2017.01(3 years)
    10 years • Covered all the Client Solutions (Laptop/Desktop/Tablet/Service/Software/etc) for all the segments (Consumer/SMB/ Public/Large Enterprise/Global 500/ Channel/etc) • Kept on growing share and revenue against the shrinking market • Achieved record high margin dollars with No.1 margin percent among the
  • Head of Product Marketing (Hong Kong, Macau and Taiwan)

    whole
    2010.08-2014.09(4 years)
    (4 years 2 months) • Lead the overall marketing strategy and tactics to drive the sustainable and profitable growth • Cover all the products (Notebook/Desktop/Tablet/SnP/etc) for all the segments (Consumer Online,Phone and Retail/SMB/Public/Global 500/etc) • Manage financial forecast, product life cycle, portfolio optimization, cost rationalization and supply improvement • Grew total HK market share historically high since the set-up of Dell HK in 1995
  • Product Marketing Head of China Desktop

    Dell Technologies
    2007.03-2010.08(3 years)
    (3 years 6 months) • Led the overall product marketing strategy and tactics to drive profitable growth • Managed the financial forecast, product life cycle, portfolio optimization, cost rationalization and supply improvement • Initiated and launched the first Dimension product successfully • Increased the market share to No.3 from No. 8
  • Consulting Project

    GE Healthcare
    2006.06-2006.09(4 months)
    • Assess a new business model and analyze the healthcare market in the Mainland China • Explore potential opportunities and provide strategic and practical recommendations to GE
  • Sales Director, South Region of Mainland China

    Haier
    2004.08-2005.08(a year)
    2 years 6 months (1 year 1 month) Supervised HR, accounting, marketing, sales and logistics Recruited, developed and led more than 300 team members
  • Deputy Marketing Director, Mainland China

    Haier
    2004.03-2004.08(6 months)
    Directed advertising, training, and promotion of the Mainland China market
  • Business Development Manager, the European Market

    Haier
    2003.03-2004.03(a year)
    (1 year 1 month) Lead the marketing and sales for the European market

Educational experience

  • China Europe International Business School

    MBA, General Management
    2005.01-2007.01(2 years)
  • University of Oxford

Certificates

VN Kellogg: Modern Marketing Azure 900
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