•Represent leading brands like YALE, BENDI, AIRMAN, GENRAC, and SKYBOOM in Dubaimarket.•Advised customers on selecting 3-wheeler or 4-wheeler forklifts based on load capacity and aisle width.•Offer a wide range of YALE MHE equipment including forklifts,stackers,reach trucks and Bendi Articulated Forklift according to the application.•Follow-up on ongoing deals and prospecting through calls and site visits.•Managed relationships with key stakeholders and decision-makers throughout the sales process.•Conduct on-site demonstrations to strengthen client confidence and improve deal closure opportunities.Achievements:• Expanded Retail Sector Clientele: Successfully added new customers in the retail sector which includes transport ,Rental,Food & Beverages,Logistics and packaging.•Increased Customer Coverage: Broadened customer base across multiple sectors in Dubai enhancing market presence and brand reach.

✦ Proven track record in developing and executing sales strategies to achieve revenue targets and expand customer base across Middle East and North Africa (MENA).✦ Expertise in generating new business leads through networking, cold calling, and referrals.✦ Strong customer portfolio including oil and gas companies, MEP contractors, system integrators, facility management firms, traders/dealers, and customers based in the UAE and North Africa.✦ Diverse product portfolio including BMS cables, Instrumentation and control cables, Fire Cables, and specialized low smoke zero halogen (LSZH) cables.

✦ Achieved remarkable growth in the Oil and Gas Segment, expanding customer base strategically.✦ Played a key role in maintaining a strong brand identity by delivering excellent service, converting leads, and increasing customer count.✦ Conducted impactful technical-sales presentations for KSB standard, ISO, and API pumps, capturing target customers and promoting our products and services.✦ Conducted periodic visits, both solo and with field engineers, to existing customers, enhancing satisfaction and exploring business expansion opportunities.✦ Provided up-to-date market information, including competition analysis, new business opportunities, and threats to our companys success.✦ Guided clients on NFPA 20 and ULFM standards for Fire Fighting Pumps.✦ Organized Factory Acceptance Testing-FAT for key clients, ensuring adherence to critical operational parameters (Q, H, P, ETA as per ISO 9906).

𝐑𝐨𝐥𝐞𝐬 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬✦ Develop and execute long-term business development strategies for top focus accounts within the Volvo Aftermarket department.✦ Drive account strategies for key clients in terminals,ports, cement, commercial, and logistics sectors to maximize growth and revenue.✦ Expertly handle quotation submissions, tender participation, negotiations, and closing of spares sales for a diverse range of VOLVO equipment, including Volvo Constructions machineries, Volvo Trucks, UD Trucks,Hongyan Dumpers, and SANDVIK drills.✦ Conduct comprehensive research to understand target customers needs, technical requirements, challenges, competition, and financial situation.✦ Manage end-to-end client relationships, including pitching, contract negotiation, billing/invoicing, payment collection, result tracking, and troubleshooting.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬✦ Exceeded sales target by achieving 89% of the Sales Target, delivering parts sales valued at 67M and recovering 50M in 2021 (Duty Delivered Parts - DDP).✦ Successfully expanded customer base in the Aftermarket department through addition of new clients for Annual Maintenance Blue contracts and securing key accounts, resulting in significant overall sales growth.✦ Increased parts sales by 12%, contributing to a substantial 20% increase in annual revenue.✦ Developed a strong and trusted customer base in relevant sectors, such as Oil and Gas, Logistics, Cement Production, and Government Organizations, maximizing market reach and sales opportunity.✦ Successfully negotiated and secured long-term contracts with key clients, ensuring stable revenue streams and fostering strong business partnerships.✦ Received multiple performance recognition awards for consistently exceeding sales targets and demonstrating exceptional leadership skills in the Aftermarket department.

𝐑𝐨𝐥𝐞𝐬 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬✦ Accountable for the sales of Shell Industrial Lubricants, providing comprehensive solutions for efficient operations.✦ Engage in lead generation, estimation, quoting, cost calculation, negotiation, and closure tailored to each unique situation.✦ Identify market opportunities, prospect potential clients, and arrange meetings with key decision-makers.✦ Visit industrial buyers to generate leads and facilitate the adoption of high-quality Shell lubricants.✦ Gather essential information to assess customer requirements, including technical details, challenges, and financial considerations.✦ Drive business development across diverse industrial sectors, such as textile, denim, pharma, packaging, and manufacturing.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬✦ Successfully facilitated the transition of 30 Gas and Diesel engines to Shell Industrial Lubricants, optimizing performance and reliability.✦ Provide exceptional technical assistance to customers, ensuring optimum operational performance and adherence to industry standards.✦ Assist customers in implementing effective Oil Condition Monitoring (OCM) practices through regular sample testing.✦ Developed and managed a robust customer pipeline, exceeding sales targets and representing a wide range of industry-leading Shell lubricant products.