Managing second biggest vaccination chain in Vietnam with 230 centers. 1.Full year plan aligned with company and customer to meet both sides’ objectives: source of growth, sale volume, trade term, budget investment and partnership activities. 2.Execute aligned plan throughout the year: Monitor budget and invested activities (a) Regular training programs (40events/year) for 1,000 medical professionals (b) Marketing / activations / O2O communication to raise consumers’ disease awareness and benefit of MSD vaccines which then attracts traffic to vaccination shops (c) Excellent new products launching. Work closely with customer to phase monthly sell in / sell out target and action plan. 3.Always ensure compliance and ethics with company rules and external laws / regulations ADIDAS VIETNAM Managed biggest Franchise account of adidas Vietnam with 57 stores nationwide 1.Planed and agreed with customer on full year buy strategy: Annual buy value alignment divided into 2 seasons (spring-summer and fall-winter). Source of growth: current stores and new openings. Apply global directions and local strategies to ensure right buy: right products at right stores. 2.In season performances Sell in: delivered monthly target based on pre-order and product arrivals. Sell out: Maxime sell out opportunity and maintain healthy inventory by (a)Focus on full price sell out: ensure stock efficiency, new products on-time arrivals, proper campaign activation and in-store execution (product display,VM & brand presentation) (b) Promotion and activities: follow nationwide promotion calendar and actively apply customized promotion schemes, GWP, staff incentives (c) Retail KPI: Work closely with internal (training & operation) and customer to enhance important KPIs such as UPT, ATV, ASP. New stores: Collaborate with customer to explore all potential locations to open new stores, focusing on tier 2 and tier 3 cities. Renovation projects: rolling plan to renovate 5 year old stores with latest concept. 3.Achievement Sell out RRP 2020, 2022 and 2023 +16%, +28% and +13% YOY respectively (except Covid year 2021) 19 new stores opened in 4 years (from 38 in 2019 to 57 in 2023)

– 2020 Managed Second biggest account of Samsung Vietnam with 70 shops nationwide. 1.Account management Aligned with account on annual business agreement: Sell value and trade term contract. Followed by detailed rolling plan to deliver weekly/monthly/quarterly target (sell in and sell out). Maintained healthy inventory and appropriate product mix. Had accurate 30 and 60 day forecast to ensure stock efficiency to deliver target. Built partnership with account through Joint Business Promotion (1 “Samsungmonth” in every quarter), Monthly Business review. Managed budget: Trade term pay-out, monthly sell out support, staff incentive, Promotion & marketing budget. 2. Retail management Took lead to cross function teams (operation, sale rep, promotion staffs) to: Ensured proper brand visibility at each store. Optimize display by SKU. Effective planning and execution: new products launch, marketing & promotion. Weekly updated market trend and competitor’s activities on pricing, promotions, new products/technology etc. to have prompt actions. 3. Achievement 2019 target achieved 109%, total Samsung share +2%, refrigerator share no.1. 2020 trade term value signed off +10% Vs. actual 2019.

– Managed 5 accounts, including biggest Restaurant Chain in Vietnam(Golden GateGroup)which owned 20 brand concepts and 250 restaurants nationwide. 1.Managed and grew existing customers. Aligned on full year plan with each account, focused on 3 key pillars (a) Volume target target and expansion plan (new stores opening) (b)Marketing activities by national brand calendar and customized joint plan with customers (c) Budget: trade term incentive, marketing fund, equipment/POSM investment Built proposal to re-new contracts with accounts having termination term due in 6 months. 2.Opened new customers to achieve channel expansion. Identified, approached, built proposal to win new accounts, including brand new and acquiring from competitors. 3.Achievement Golden Gate Group delivered 105% target in 2017 and 102% YTD July 2018; run 12 joint promotions during this time 5 new accounts opened in 2017 and 2018, contributing 6% on channel yearly source of growth.