SONG XIANG

automation project execution / site engineer
MaleKey Account SalesLive in AustraliaNationality China
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Summary

I am a B2B sales and business development professional with 15+ years of experience in manufacturing, industrial equipment and warehouse automation. I have a Master of Project Management and a Bachelor of Mechanical Engineering (Honours), which give me a strong combination of technical and commercial knowledge. I have experience in technical sales, key account development, international business development and warehouse automation projects in Australia. From 2024 to 2025, I worked on several Geek+ warehouse automation projects in Australia, where I gained hands-on experience with AMR systems, commissioning, troubleshooting, customer coordination, go-live and operational support. Before joining the automation industry, I worked as a Sales Manager in the precision manufacturing industry. I built and managed a 12-member sales team, developed key customer accounts, drove sales growth. My combination of sales, engineering and project experience allows me to communicate effectively with customers as well as solution, engineering and delivery teams, and to understand both the commercial and practical sides of automation projects. I am now looking to use my experience to develop warehouse robotics, AMR and intelligent intralogistics solutions in the Australian and international markets.

Work experience

  • automation project execution / site engineer

    Contract
    2024.01-2025.01(a year)
    industry. I built and managed a 12-member sales team, developed key customer accounts, drove sales growth. My combination of sales, engineering and project experience allows me to communicate effectively with customers as well as solution, engineering and delivery teams, and to understand both the commercial and practical sides of automation projects. I am now looking to use my experience to develop warehouse robotics, AMR and intelligent intralogistics solutions in the Australian and international markets. • CORE COMPETENCIES * B2B Enterprise & Key Account Sales * Business Development & Market Expansion * Warehouse Automation & Robotics * AMR / Intralogistics Solutions * Solution-Based / Consultative Sales * Customer Requirement Analysis * Opportunity Development & Pipeline Management * Commercial Negotiation * Customer Relationship Management * Complex Project Coordination * Cross-functional Team Collaboration * Solution / Engineering / Delivery Coordination * Project Commissioning & Go-live * International Business Development * Technical Sales * Sales Team Management • PROFESSIONAL EXPERIENCE GEEK+ PROJECTS – AUSTRALIA Participated in multiple Geek+ warehouse automation projects, working directly with customers, project managers, hardware teams and contractors throughout system implementation, commissioning and go-live. - Key Contributions *Supported implementation and commissioning of AMR-based warehouse automation systems in Australian customer environments. *Worked closely with project management, hardware, engineering and delivery teams to resolve customer and operational issues. * Communicated directly with customer representatives and coordinated internal resources to drive issue resolution. * Supported system testing, commissioning, troubleshooting and go-live preparation. * Gained first-hand understanding of customer operational requirements, warehouse workflows and automation implementation challenges. * Supported critical project phases from commissioning through go-live and stabilisation * Developed practical understanding of the complete warehouse automation lifecycle from customer requirements through solution implementation and operational delivery - Selected Projects
  • Sales Manager

    RUIAN JUHE CUTTING TOOLS PTY LTD
    2016.01-2023.01(7 years)
    Manufacturer of metal cutting tools serving precision manufacturing and machining industries. * Built and managed a 12-member B2B sales team. * Developed and managed key accounts and long-term customer relationships. * Led new customer acquisition, business development and market expansion. * Achieved consistent annual sales growth through customer development and commercial initiatives. * Managed customer opportunities from initial enquiry and requirement analysis through technical solution, quotation, negotiation and delivery. * Worked closely with engineering and production teams to develop customer-specific technical solutions. * Provided technical sales support based on customer manufacturing and machining requirements. * Managed commercial negotiations and maintained strategic customer relationships. * Developed strong experience in solution selling, technical sales and customer account management.
  • Sales Engineer – International Business Development

    WENZHOU TIANHE AUTOMOBILE PARTS CO., LTD.
    2013.01-2015.01(2 years)
    *2013 – 2015* High-tech manufacturer specialising in precision automotive and mechanical components. * Developed overseas markets, particularly USA and Mexico. * Identified and developed new international customers and business opportunities. * Managed customer enquiries, quotations and commercial negotiations. * Coordinated technical requirements between customers, engineering and manufacturing teams. * Supported international customer relationship management and business development. * Developed practical experience in international B2B technical sales and cross-functional coordination.

Projects

  • myer national distribution centre (ndc) - rs8 automation project

  • Shipperoo – PP Automation Project

  • Warehouse Automation Project

Educational experience

  • THE UNIVERSITY OF ADELAIDE

    Master of Project Management
  • THE UNIVERSITY OF ADELAIDE

    Bachelor of Mechanical Engineering (Honours)
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