Work experience

• General Manager Commercial

  Techtronic Industries - TTI

  2022.04-Current

  (4 years)

  13 years 9 months (4 years 5 months) Malaysia Orchestrated internal synergy between Finance, Supply Chain, Product, Marketing, and Digital departments to improve operational performance. Repositioned Milwaukee as Malaysia’s #1 professional cordless power tools brand, achieving over 60% hypergrowth in 2022. Drove financial discipline by strengthening budgeting, forecasting, and gross margin alignment.
• Commercial Director

  Techtronic Industries - TTI

  2017.04-2022.04

  (5 years)

  (5 years 1 month) Spearheaded initiatives to expand Milwaukee Tool's market share in Malaysia, achieving significant sales growth. • Analyzed market trends and competitor activities to optimize pricing strategies, enhancing profit margins. • Developed comprehensive field sales action plans that improved team performance and customer satisfaction. • Streamlined inventory management processes, reducing excess stock and improving capital turnover.
• Sales Director

  Techtronic Industries - TTI

  2012.12-2017.04

  (4 years)

  (4 years 5 months) Established MILWAUKEE Power Tools Malaysia and built the full organizational structure from ground up. • Drove brand debut in 2013 with a unique fixed price market entry strategy. • Pioneered the first brushless DC combo launch in Malaysia, generating >MYR 4.0M in FY sales. • Achieved explosive growth (+66% YoY in 2015) and launched the first Milwaukee Concept Store in Asia. • By 2016, grew headcount to 30+ and achieved over MYR 10.0M in sales.
• Sales Manager

  Stanley Black & Decker

  2007.11-2012.11

  (5 years)

  (5 years 1 month) Spearheaded the sales strategy for the Dewalt, Black & Decker, and Stanley power tool brands, driving market growth. Strategic planning for Stanley, Proto, and Facom hand tools, distribution expansion Led a high-performing sales team to consistently exceed sales targets, achieving a 20% increase in revenue year-over-year. Identified and cultivated relationships with key customers across various industries, enhancing brand visibility and market penetration.
• Sales Executive

  Pioneer Electronics

  2005.01-2007.10

  (3 years)

  (2 years 10 months)
• Trade Marketing Specialist

  JTI (Japan Tobacco International)

  2001.06-2005.01

  (4 years)

  (3 years 8 months)

Educational experience

• Northumbria University

  International Marketing

  1999.09-2001.09

  (2 years)
• Stamford College

  Marketing Administration

  1998.01-1999.01

  (a year)

Languages