FOO YEW SENG's Resume

FOO YEW SENG

Regional Sales Manager (Singapore & Malaysia)@LIBIAO ROBOTICS

Male

Regional Sales Manager/Supervisor

Live in Malaysia

Nationality Malaysia

Summary

Professional Summary 18+ years of experience in Sales & Business Development, Automation, Intralogistics, Robotics, Warehouse Solutions, Industrial Automation, and Strategic Account Management across Malaysia, Singapore, and Southeast Asia. Proven track record in selling and delivering multi-million-dollar automation projects involving robotic sorting systems, ASRS, warehouse automation, smart manufacturing technologies, and industrial digital transformation initiatives. Experienced in managing complex solution-selling engagements involving C-level stakeholders, system integrators, consultants, engineering teams, and end users from opportunity development through project award and implementation. Core Competencies • Warehouse Automation • Robotic Sorting Systems • ASRS • Goods-to-Person Solutions • Smart Manufacturing • Supply Chain Automation • Industrial Automation • Robotics & Machine Vision • Solution Selling • Value Selling • RFQ / RFP / Tender Management • ROI & TCO Business Case Development • Key Account Management • Partner Ecosystem Development • System Integrator Management • Regional Business Development • C-Level Engagement Career Highlights • Closed automation projects exceeding USD 5 Million cumulative value. • FairPrice Singapore – USD 1.5M • Setia 3PL Malaysia – USD 800K • UOB Malaysia – MYR 3M • Shell Malaysia – MYR 1.3M • Exceeded Kardex annual target by 42% (EUR 1.7M vs EUR 1.2M). • APAC LinkedIn Sales Navigator Champion. Complex Solution Selling Experience • Led complex solution-selling engagements involving ASRS, warehouse automation, robotic sorting systems, intralogistics solutions, and smart manufacturing technologies with project values ranging from EUR 100K to EUR 1.5M+. • Managed sales cycles typically spanning 6 to 24 months, involving operational assessments, solution design workshops, site surveys, proof-of-concept evaluations, ROI analysis, and executive-level business case presentations. • Coordinated multiple stakeholders including Operations, Supply Chain, Engineering, Manufacturing, Warehouse Management, Procurement, Finance, IT, consultants, system integrators, and C-suite decision makers. • Collaborated with solution engineering teams to develop customized automation solutions addressing throughput improvement, storage optimization, labor reduction, inventory accuracy, ergonomics, and operational scalability. • Navigated complex RFQ, RFP, and tender processes, balancing technical requirements, commercial negotiations, implementation risks, and customer investment objectives. • Developed ROI and Total Cost of Ownership (TCO) models to justify automation investments and support capital expenditure approvals. • Managed competitive sales situations against global automation providers, differentiating solutions through operational value, productivity gains, and long term business impact. • Successfully converted operational challenges into automation roadmaps, enabling customers to achieve measurable improvements in efficiency, capacity, accuracy, safety, and return on investment.

Work experience

Regional Sales Manager (Singapore & Malaysia)
Libiao Robotics Holdings Pte. Ltd.
2025.05-Current
(a year)
Lead business development and sales activities for robotic sorting, “Good to Person” warehouse automation solutions across Malaysia and Singapore. Develop and execute market growth strategies for warehouse automation and intelligent sorting solutions. Identify automation opportunities within 3PL, e-commerce, retail distribution, pharmaceutical, manufacturing, postal & courier, and cold chain industries. Conduct operational assessments and collaborate with solution engineering teams to design automation systems aligned with customer throughput, productivity, labor reduction, and ROI objectives. Lead complex sales cycles involving warehouse operators, logistics consultants, system integrators, procurement teams, finance stakeholders, and executive management. Manage RFQ, RFP, and tender submissions, coordinating technical, operational, and commercial requirements. Drive partner ecosystem development and channel management initiatives across Malaysia and Singapore. Develop business cases and ROI models to support customer automation investment decisions. Key Projects Won FairPrice Singapore – USD 1.5 Million ( T-Sort B2B, 3D Sorting B2C, AirRob “Tote to Person”, 8000 totes locations & WES Software which integrator with OCR Camera/Barcode Reader/Label Printer & RFID). Setia 3PL Malaysia – USD 800K (AirRob 7000 totes locations & WES Software which integrator with OCR Camera/Barcode Reader). Tasco Yusen Logistics Malaysia – USD 300K (T-Sort B2B & WES Software which integrator with OCR Camera/Barcode Reader). Technologies Sold AirRob Goods-to-Person. T-Sort Cross-Robot AGV Sortation. 3D Sorting - Robot AGV Sortation. WES Software. OCR Integration. RFID Integration. Barcode Scanning Systems. Conveyor & Material Flow Systems.
Key Account Manager
SIGNIFY MALAYSIA SDN. BHD.
2022.12-2025.05
(2 years)
Led direct sales, business development, and project management activities for key accounts across Malaysia. Managed strategic customers across 3PL, warehouse distribution, semiconductor, pharmaceutical, manufacturing, aerospace, commercial real estate, and financial services sectors. Developed and maintained relationships with C-level executives, facility managers, operations leaders, consultants, contractors, system integrators, and project stakeholders. Identified opportunities to drive energy efficiency, sustainability, operational productivity, and digital transformation initiatives through connected lighting and smart building technologies. Collaborated with consultants, architects, M&E engineers, and project teams to develop customized solutions aligned with customer operational and business objectives. Led solution presentations, technical discussions, commercial negotiations, and project execution activities for large-scale projects. Supported customers in achieving ESG, energy-saving, carbon reduction, and smart facility management goals through intelligent lighting systems and IoT-enabled solutions. Developed sales strategies, market penetration plans, and key account growth initiatives to expand business opportunities nationwide. Key Achievements Successfully secured and delivered multiple high-value projects, including: o UOB Bank Malaysia – MYR 3.0 Million o Emhart Glass – MYR 1.4 Million o Shell Malaysia – MYR 1.3 Million o CIMB Bank – MYR 1 Million o Standard Chartered Bank – MYR 800K Led complex solution-selling engagements involving Connected Lighting Systems, Smart Building Solutions, Industrial Lighting Automation, IoT-enabled Lighting Controls, Energy Management Systems, and Sustainability Initiatives. Managed multi-stakeholder sales cycles involving Facilities Management, Engineering, Operations, Procurement, Sustainability Teams, Finance, and Executive Leadership. Developed business cases demonstrating energy savings, operational efficiency improvements, maintenance cost reduction, and ESG compliance benefits. Successfully navigated RFQ, tender, and consultant-driven project specifications to secure strategic project wins across banking, industrial, manufacturing, and commercial sectors. Positioned Signify's intelligent lighting solutions as part of broader digital transformation and smart facility initiatives, delivering measurable energy and operational performance improvements for customers. Complex Solution Selling Experience Sold integrated solutions combining LED lighting, IoT sensors, lighting controls, occupancy monitoring, energy analytics, connected systems, and smart building technologies. Managed projects involving multiple stakeholders including consultants, M&E engineers, architects, facility management teams, contractors, procurement departments, and executive decision-makers. Led solution development from site assessment and energy audits through ROI analysis, technical proposal development, commercial negotiation, and project delivery. Supported customers' sustainability, energy efficiency, Industry 4.0, and smart infrastructure transformation initiatives through technology-driven solutions.
Territory Sales Manager
Kardex Malaysia Sdn. Bhd.
2018.07-2022.12
(4 years)
Responsible for business development and sales of automated storage and intralogistics solutions across Malaysia and supporting regional opportunities in Southeast Asia. • Consultatively sold ASRS solutions including Vertical Lift Modules (VLM), Vertical Buffer Modules (VBM), and warehouse optimization systems. • Conducted warehouse studies, storage density evaluations, material flow analysis, and operational efficiency assessments. • Developed automation business cases focusing on productivity improvement, floor space optimization, inventory accuracy, and labor reduction. • Worked closely with engineering teams to design customized automation solutions for and logistics operations. • Managed complete project lifecycles from lead generation through implementation handover. Major Customers AirAsia/ GE Aerospace /Spirit AeroSystems /UMW Aerospace /NXP /Infineon /Lam Research/ Continental /Schott Glass /IKEA /Nexperia / Advanced Energy Industries/ National Instruments / First Solar & Emhart Glass. Achievements Achieved EUR 1.7 Million sales against EUR 1.2 Million annual target. Recognized as APAC LinkedIn Sales Navigator Champion. Successfully delivered multiple high-value automation projects across semiconductor, aerospace, electronics, and manufacturing sectors. Led complex solution-selling engagements involving ASRS, robotic arms, automated storage systems, warehouse automation, intralogistics solutions, machine vision systems, industrial automation, conveyor systems, pick-and- place automation, and smart manufacturing technologies. Technologies Sold • VLM • VBM • Warehouse Software • Conveyor Integration • Robotics Integration • Smart Manufacturing Solutions
Product Manager
KVC Industrial Supplies Sdn. Bhd.
2017.04-2018.06
(a year)
Industrial Automation & Factory Digitalization Solutions. Managed sales, technical support, and product marketing activities across KVC branches and subsidiary companies throughout Malaysia. Drove business development initiatives and provided technical consultation to sales teams and customers across semiconductor, pharmaceutical, OEM, electronics, and manufacturing industries. Developed strategic relationships with key customers, engineering teams, plant management, and decision-makers to identify operational improvement opportunities. Collaborated with management to develop and execute go-to-market strategies for industrial automation, sensing, machine safety, motion control, pneumatic, vision, and factory automation solutions. Supported complex technical sales engagements by conducting product demonstrations, solution presentations, technical evaluations, and application assessments. Worked closely with principals and technology partners to position integrated industrial solutions that improve productivity, quality, reliability, and operational efficiency. Identified new business opportunities and provided market intelligence to support product development and business growth initiatives. Conducted sales enablement and technical training programs to enhance the solution-selling capabilities of sales teams nationwide. Coordinated technical discussions and solution development involving customers, suppliers, system integrators, and engineering teams. Experience in selling and supporting industrial automation solutions including sensors, machine vision, barcode systems, robotic integration, machine safety, PLCs, motion control, pneumatic systems, and Industry 4.0 technologies for manufacturing and process automation applications.
Key Account Manager
Black & Decker Asia Pacific Malaysia Sdn. Bhd.
2013.07-2015.04
(2 years)
Performing Sales & Marketing research covering Malaysia/Brunei/Singapore/Thailand/Indonesia/ Vietnam/ Phillipines. Develop business relationships and servicing existing Wholesaler/Key Account in majoring Automotive/ Industrial/ Hardware Channel. Liaise closely with management in developing and implementing marketing strategies. Generate sales and promote Company's products (Such as Hand Tools/Power Tools /Locks & Others and services. Identify new business opportunities and prospects. Analyze market research and provide feedback to improve services and products. Monitoring payment collection. Coach associates on all levels of selling skills. Develop associates' ability to effectively handle customer service issues. Strategize and manage sale setup.
Business Developement Manager
Fastenal Malaysia Sdn. Bhd.
2009.10-2013.06
(4 years)
Performing Sales & Marketing research covering Kuala Lumpur & Selangor. Develop business relationships and servicing Key Accounts majoring in Oil & Gas industries and General Industries (Such as electronic companies, Emerson Valve Process Sdn Bhd, Favelle Favco Sdn Bhd, Xyratex Sdn Bhd, and Aker Solution). Liaise closely with management in developing and implementing marketing strategies. Generate sales and promote Company's products and services. Identify new business opportunities and prospects. Analyze market research and provide feedback to improve services and products. Monitoring payment collection. Coach associates on all levels of selling skills. Develop associates' ability to effectively handle customer service issues. Strategize and manage sales setup. My achievement when I was in Fastenal Malaysia, By handling the National Key Account ( Emerson Processing Management Malaysia) by consistently maintain the sales of RM 800K/Month and increase the sales in months Feb (1.2mill) & March (1.3 mill) by selling others relevant MRO products and not just only fastener, with the result I had been promoted to become Business Development Manager from Account Specialist).
Assistant Sales Manager
Mr. Mark Tools Sdn. Bhd.
2006.07-2009.08
(3 years)
• Main product: power tools. • Supplementary product: abrasive, adhesive (loctite) etc. • Performing Sales & Marketing research covering Kuala Lumpur & Selangor. • Develop business relationships and servicing existing Wholesaler/Key Account in majoring Automotive, Electronic, General Industries sector and Hardware/Machinery & DIY in modern and traditional trade. • Liaise closely with management in developing and implementing marketing strategies. • Generate sales and promote Company's products and services. • Identify new business opportunities and prospects. • Analyze market research and provide feedback to improve services and products. • Monitoring payment collection. • Coach associates on all levels of selling skills. • Develop associates' ability to effectively handle customer service issues. • Strategize and manage sale setup. • My achievement when I was in Mr. Mark Tools Sdn Bhd, by developing the traditional trade (Hardware Retail) and modern trade (DIY Store such as Ace Hardware, Homefix & HouzDepot). I had manage to generate a sales of 120K for initial order from Houzdepot (The Biggest Home Depot store in Malaysia), with the achievement i had promoted to Assistant Sales Manager from Marketing Executive and I had given a trip to China for vacation and Factory visit).