Samson's Resume

Samson

business developer - africa region

Male

40 y/o

Brand Management/Brand Director/Brand Manager/Supervisor/Brand Specialist/Assistant/Head of branch/representative office/Assistant General Manager/General Assistant (Executive Level)/Vice President/Deputy General Manager/Other senior management/Customer Service Specialist/Customer Service Manager/Supervisor/Customer Service Director/Project Specialist/Assistant/Project Manager/Supervisor/Project Director

Live in Kenya

Nationality Kenya

Summary

I am a pan-African business development and regional market expansion professional specializing in building manufacturer-led B2B operations across complex African markets. My strength lies in market entry, distributor structuring, channel governance, and cross-border execution, turning fragmented demand into disciplined, scalable growth systems. I bridge headquarters strategy with on-the-ground realities, ensuring brands grow with control, consistency, and long-term value rather than short-term volume.

Work experience

business developer - africa region
Nikolaou Tools (Greece)
2025.06-2025.11
(6 months)
• Led Africa market development for BORMANN, Nakayama, and Kumatsugen. • Built importer pipeline across Kenya, South Africa, Ethiopia, Tanzania, Nigeria, and Angola. • Secured two importers in Kenya and Tanzania and advanced two more in Ethiopia, South Africa to final negotiation within five months. • Supported partners with pricing, SKU planning, and container mapping. • Conducted field visits, gathered market feedback, and studied competitor activity. • Strengthened brand visibility through targeted customer engagement.
Sales Manager
Coofix Tools (China)
2024.01-2025.05
(a year)
• Managed East Africa sales across Kenya, Tanzania, Uganda, Rwanda, and Ethiopia. • Onboarded three key distributors and strengthened regional presence. • Improved market penetration through targeted retail and distributor support. • Developed country-specific sales plans and achieved strong performance growth.
East Africa Regional Manager
Dongcheng Tools (China)
2023.02-2023.12
(a year)
• Recruited partners and improved distributor performance. • Conducted market studies to identify opportunities. • Ensured brand visibility and market compliance. • Provided product training and field support.
Regional Manager
INGCO Global (China)
2021.03-2022.12
(2 years)
• Handled regional operations across East, West, and Southern Africa for brands like Ingco, Total, Emtop, Wadfow and Decakila home appliances. • Improved performance from 40% to 85% through importer onboarding. • Launched EMTOP and DECAKILA across several African markets. • Led B2B activations and retail demonstration programs.
Sales & Marketing Executive
Toolcrafts Ltd (Including Simba General MerchantsPortfolio)
2014.01-2021.01
(7 years)
• Handled both retail and wholesale customers across multiple regions. • Opened new accounts and expanded the customer base. • Improved product visibility and strengthened customer loyalty. • Carried out pricing reviews, market studies, and sales tracking. • Supported consistent product uptake and built long-term client relationships.

Educational experience

Kenya Institute of Management
in Management
2012.10-2014.08
(2 years)
Marketing Management
Catholic University of Eastern Africa
Bachelor of Commerce in Management
2006.06-2010.09
(4 years)
Business management