Patrick Kariuki's Resume

Patrick Kariuki

Group Retail & Commercial Manager

Male

36 y/o

BD Manager/Sales Manager/Supervisor/Regional Sales Manager/Supervisor

Live in Kenya

Nationality Kenya

Summary

Results-driven commercial and business development leader with over 10 years of experience driving revenue growth, market expansion, key account management, and strategic partnerships across East Africa. Proven track record of leading cross-functional teams, managing high-value client relationships, and delivering sustainable business growth in competitive markets. Experienced in sales leadership, customer success, channel development, and market commercialization, with a strong ability to translate customer needs into business opportunities. Recently strengthened analytical capabilities through data science training, enabling a data-driven approach to business strategy, performance management, and decision-making. Recognized for building trusted stakeholder relationships, leading change initiatives, and delivering measurable commercial results across diverse industries.

Work experience

Group Retail & Commercial Manager
Insignia Group
2025.01-Current
(a year)
Lead commercial strategy and operational performance across 17 business units spanning retail, quick service restaurants (QSR) and service distribution channels, overseeing a KES 600M revenue portfolio and managing 150+ staf. Key Responsibilities • Direct commercial strategy supporting portfolio revenue growth and profitability objectives. • Lead cross-functional teams across sales, finance, operations and marketing functions. • Oversee budgeting, forecasting and structured performance governance. • Implement commercial reporting frameworks supporting data-driven executive decision making. • Strengthen strategic partnerships and enterprise customer relationships. Key Achievements • Delivered 8% revenue growth in QSR operations through pricing optimization and market repositioning. • Reduced operational discrepancies by 98% through improved commercial governance systems. • Established structured KPI dashboards and reporting frameworks. • Designed 2026 expansion strategy targeting five new Vivo Energy retail locations.
Business Development Manager
Tawi Africa Foods & Beverages Ltd
2020.01-2025.01
(5 years)
Led regional commercial expansion and strategic account development within the FMCG and beverages sector. Key Achievements • Delivered 150% revenue growth through structured market expansion and partnerships. • Negotiated long-term distribution and supply agreements across East African markets. • Developed multi-market product commercialization strategies. • Optimized margins through pricing strategy and channel performance improvements. • Coordinated cross-functional execution across finance, marketing and operations teams.
Regional Sales Manager
Brentwood Frontiers Ltd
2016.01-2020.01
(4 years)
Directed distributor ecosystem growth and cross-border commercial performance across East Africa. Key Achievements • Achieved 300% revenue growth through distributor network expansion. • Managed supplier, distributor and retail channel partnerships. • Implemented structured commercial performance tracking and reporting. • Supported regulatory adaptation and cross-border market expansion.
Assistant Business Development Manager
Rubis Energy
2014.01-2016.01
(2 years)
Supported enterprise account commercialization in regulated energy markets. Key Achievements • Managed 70+ enterprise accounts contributing nearly 50% of non-fuel revenue. • Delivered territory growth through structured account planning. • Supported infrastructure expansion and new customer acquisition programs.

Educational experience

University of Nairobi
Communications
2009.08-2013.09
(4 years)
Bachelor of Arts in Communications
Strathmore University
ACCA
2008.01-2010.12
(3 years)
Accounts