Social Media: Working with a team, I focus on communicating news and stories highlighting the Wilmot Cancer Institute. I manage the Institute’s social media pages, which include Facebook, Twitter and Instagram. This includes managing an editorial calendar for the accounts and also creating content for the page, including written stories, videos and photos with written stories. Internal Communications I manage two internal newsletters for the Institute, including a weekly and monthly email newsletter for oncology faculty and staff. I helped spearhead efforts around creation of the weekly internal newsletter as a way to inform a large body of faculty and staff about events and urgent news happening each week.Media Relations: I am always seeking story ideas that could be worthy of pitching to local or national news outlets as well as trade publications. Managing media requests that come in to the team also is a major part of my role, while also keeping HIPAA privacy concerns in mind at all time. Fundraising Communications: I work closely with Wilmot’s Advancement team to support community fundraising efforts, such as an annual community race. My first year on the job, I helped promote the event, greatly increasing both participation and funds raised. We received a PRism Award for the work that went into promoting this event. Customer Service and Other Tasks: As various faculty and staff members of the Institute need assistance related to public relations - from advice on handling situations with media or patients to creating, writing or editing documents and beyond - I step in to help as needed.

I joined PRSA in 2013 and have been actively involved with the Rochester chapter since around the same time. In addition to serving as the Ethics Chair on the Rochester Board, I also am involved with the Programming and Communications committees, helping to plan and promote the chapter’s PR-focused events.

Create and implement effective and creative communications plan to suppot the objectives of major council programs and events, including the Girl Scout Cookie program, Girl Scout summer camp, and the Women of Distinction Awards.Brainstorm, research and write content for regular Facebook, Twitter, Pinterest, LinkedIn, and Instagram.Serve as the manager of day-to-day updates of the nonprofit’s website, including ensuring all content is updated and finding new ways to use technology throughout the webpage, such as adding embedded content using basic HTML knowledge.Write and edit content for Girl Talk, the council’s quarterly newsletter that focuses on general news of the council for an external audience primarily made up of parents and donors.Proofread, lay out and contribute to the Council Information Sheet (CIS), a monthly newsletter used to communicate important council news and information to volunteers.Design and write content for Constant Contacts as needed using HTML provided by outsourced designers or revising templates to fit the look and feel the campaign needs.Manage projects to develop various collateral materials, including invitations, brochures, flyers, and more, by writing content and working in conjunction with freelance designers and printers when appropriate.Pitch media on stories related to Girl Scouting, including securing event coverage and coverage of topics such as camp and the financial literacy skills girls gain in the Girl Scout Cookie Program.Assist in managing media opportunities either that come to us from the media or that we pitch to the media. This includes fielding calls from the media and working with the team to determine the best interview source within an organization as well as working with other staff members to identify best fit candidates for media interviews (girls, volunteers, etc.).

I began with the Democrat and Chronicle as a freelance writer for the Young Professionals section in 2011. Currently, I write on a volunteer basis for the websites Young Professionals blog, http://blogs.democratandchronicle.com/youngprofessionals/.

Identify and secure media opportunities involving human interest stories, health topics and upcoming events, and establish relationships with select members of the mediaCoordinate content from veterinary staff members to be printed in Pet Tales, a quarterly advertising supplement sponsored by Monroe Veterinary Associates and published by Messenger Post MediaDevelop and maintain all external printed materials for the company, including educational handouts, hospital and unique service brochures, client forms and moreAdvise the organization of new marketing strategies and tactics that should be used in future marketing, such as the trend toward mobile devices and the need for a local business to have a mobile website Attend networking and other community events on behalf of the organization to seek new opportunities within the community and to increase awareness among local business leaders Oversee 17 Facebook pages and one Twitter page in conjunction with hospital representatives, helping them by curating articles on the web and creating content of our own using text, graphics and videosEvaluate and provide recommendations regarding numerous third-party vendor opportunities, such as sponsorships, advertisements and marketing toolsMonitor web mentions for the corporate entity and for all 17 practices, consulting with hospital directors to determine potential responses to reviews and other mentions Facilitate all needed content changes for 20 websites, ensuring that all information on the websites is accurate and updating both text and photos to make the sites more web-friendly where appropriateProduce a monthly email newsletter using MailChimp and help with other marketing efforts for Rochester Hope for Pets, a non-profit foundation established by the shareholders of Monroe Veterinary Associates

Assisted the organizations president with client interviews and research (primary and secondary) to prepare marketing plans for small businesses in varied industries Wrote all copy for a variety of small business websites and proofread communications before they went out to clients

Collaborated with colleagues to plan and promote six annual events that help students develop professionallySurveyed students after events and compiled reports with suggestions for future eventsUpdated and managed the Center’s online job board, posting 10 or more jobs per week on averageEvaluated how five other similar career centers use social media tools, then created and managed a Facebook fan page, growing it to more than 150 fans within three months

Wrote multiple features stories and took photos to accompany. Topics include event coverage, a Made in Tompkins business profile section and nonprofit happenings in IthacaFor writing samples, visit http://justruthings.com/work/articles/.

Developed Facebook fan page and advised the organizations president on social media strategy and planningWrote content for the organizations websiteDesigned a driving guide publication that takes readers through certain historic events that occurred along the Chemung River as a way to increase involvement with the areas waterways. Guide is available at http://www.chemungriverfriends.org/pdf/DrivingGuide_History.pdf

Covered campus news and wrote more than 100 news, features and opinion articles throughout four yearsProofread stories for grammar and AP style as well as designed and edited pages using QuarkRecruited and led a staff of 15 editors, more than 25 writers and three advertising assistants as editor-in-chiefUpgraded the newspaper’s website by adding live chats for basketball games and by reorganizing the HTML layout, resulting in the paper being named a 2009 Online Pacemaker Finalist by the Associated Collegiate PressWorked with national advertising agencies and local businesses to solicit and secure newspaper advertisements

Explored opportunities for executive thought leadership by benchmarking seven Fortune 500 companiesContributed small community-based articles to be used on Corning.comRecommended media monitoring vendors and streamlined a daily social media monitoring process using socialmention.com and other evaluation sites for external communicationsTeamed with internal communications specialists to write stories and organize video clips used for intranet siteResearched how 10 Fortune 500 business-to-business companies use social media and provided suggestions for Corning’s social media activity, which was used to develop Corning’s current social media presenceDesigned and organized the July 2009 corporate management group meeting program of Corning’s executives

The Stalwart Group is St. Bonaventure Universitys chapter of the American Advertising Federation. In 2009, we competed against a number of schools to create an advertising campaign for Century Council, an anti-binge drinking and anti-drunk driving organization. I worked mostly with marketing research and with writing and editing the plansbook materials.

STNC is a wholesaler of books, magazines and newspapers in the Twin Tiers as well as other cities in Upstate NY, including Buffalo and Rochester. I worked here during breaks from school.