Rodrigo
Sales Manager
MaleLive in BrazilNationality Brazil
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Work experience
Sales Manager
Kuaishou Technology2022.10-Current(3 years)(2 years 10 months) • Started managing sales efforts across E-commerce & Retail, Automotive and Travel Industries. • Since April 2023, I attended Sports & iGaming Industry. • Developing strategic partnerships and selling media opportunities to drive revenue growth.Programmatic Sales
Webedia2021.10-2022.09(a year)• Selling and managing direct programmatic deals, as programmatic guaranteed (PG) and preferred deals (PD) with digital ad agencies and trading desks. • I double the programmatic sales revenue compared with the year before at Webedia.Product Specialist (Programmatic & Digital Sales)
Eletromidia2018.04-2021.10(4 years)(3 years 7 months) • Lead the Programmatic initiative at Elemidia and DOOH, before Eletromidia owns Elemidia, integrating with SSPs like Rubicon (Magnite) and key players like Yahoo, MediaMath and Google (DV360). • Launched successful Programmatic Solutions with Itaú (Africa) and Nissan (LewLara), exceeding sales expectations by 59% in the first year. • Contributed to a 30% sales increase compared to the previous year, even during the challenging times of the pandemic as a member of Eletromidia. • Developed strategies to optimize programmatic ad sales, resulting in increased revenue and market share. • Implemented and prospected innovative digital advertising solutions to drive engagement and ROI for clients.Account Manager
Gameloft2015.03-2018.04(3 years)(3 years 2 months) • Developed new business strategies, proposals and media plans for Advertising at Gameloft. • Managed digital campaigns for Gameloft, ensuring timely implementation and monitoring campaign performance. • Implemented, controlled media campaign delivery to optimize results and provided detailed post-sales reports for clients to ensure client satisfaction. • Prospected new business opportunities and implemented innovative strategies to enhance brand visibility and engagement. • Lead and started the Programmatic Advertising Sales at GameloftProject Manager
VICE Brasil2013.06-2015.03(2 years)(1 year 10 months) • Managed workflow, budget and staff to deliver projects and branded content creations for top clients like Casio, Puma, Converse, Ray Ban, Arnette and Vivo at VICE Brasil. • Collaborated with cross-functional teams to ensure project success and client satisfaction.Buzz & Social Media Analyst
dp62012.03-2013.06(a year)(1 year 4 months) • Monitored and analyzed social media channels in real-time to measure the impact and reach of posts mentioning the client. • Managed crisis situations on social media channels for Itaú, ensuring timely responses and maintaining brand reputation. • Client: ItaúOnline Media Planner
esfera br midia2011.03-2011.12(10 months)• Developed media plans and proposals for Grupo Esfera BR / Ativo.com channels (Ativo.com , O2porminuto, Prólogo and OxigênioTV), driving strategic plans and activations on social media platforms. • Prospected new business opportunities and implemented innovative strategies to enhance brand visibility and engagement.Sales Account Jr.
InfoMoney2010.11-2011.03(5 months)• Managed digital campaigns for InfoMoney website, ensuring timely implementation and monitoring campaign performance. • Controlled media campaign delivery to optimize results and provided detailed post-sales reports for clients.Project Assistant
lov - dentsu2010.07-2010.11(5 months)• Managed the maintenance of Sony Powered by You (Sony website), coordinating the workflow, schedule and projects of client campaigns. • Collaborated with other teams to ensure project success and client satisfaction. • Client: Sony ElectronicsAccount Assistant
Orange Design2007.03-2008.12(2 years)(1 year 10 months) • Internship as Account Manager at Orange Design. • Managed website development projects and implemented Google Adwords campaigns.
Educational experience
gestao de midia program
atica (sellers)2018.01-2018.01Australia Language School
Cambridge - English2009.01-2009.01universidade metodista de sao paulo
Advertising2005.01-2008.01(3 years)novas tendencias de mercado e ferramentas de
Marketing2008.01-2008.01Escola Superior de Propaganda e Marketing
IAB Brasil
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