Rodrigo

Sales Manager
MaleLive in BrazilNationality Brazil
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Work experience

  • Sales Manager

    Kuaishou Technology
    2022.10-Current(3 years)
    (2 years 10 months) • Started managing sales efforts across E-commerce & Retail, Automotive and Travel Industries. • Since April 2023, I attended Sports & iGaming Industry. • Developing strategic partnerships and selling media opportunities to drive revenue growth.
  • Programmatic Sales

    Webedia
    2021.10-2022.09(a year)
    • Selling and managing direct programmatic deals, as programmatic guaranteed (PG) and preferred deals (PD) with digital ad agencies and trading desks. • I double the programmatic sales revenue compared with the year before at Webedia.
  • Product Specialist (Programmatic & Digital Sales)

    Eletromidia
    2018.04-2021.10(4 years)
    (3 years 7 months) • Lead the Programmatic initiative at Elemidia and DOOH, before Eletromidia owns Elemidia, integrating with SSPs like Rubicon (Magnite) and key players like Yahoo, MediaMath and Google (DV360). • Launched successful Programmatic Solutions with Itaú (Africa) and Nissan (LewLara), exceeding sales expectations by 59% in the first year. • Contributed to a 30% sales increase compared to the previous year, even during the challenging times of the pandemic as a member of Eletromidia. • Developed strategies to optimize programmatic ad sales, resulting in increased revenue and market share. • Implemented and prospected innovative digital advertising solutions to drive engagement and ROI for clients.
  • Account Manager

    Gameloft
    2015.03-2018.04(3 years)
    (3 years 2 months) • Developed new business strategies, proposals and media plans for Advertising at Gameloft. • Managed digital campaigns for Gameloft, ensuring timely implementation and monitoring campaign performance. • Implemented, controlled media campaign delivery to optimize results and provided detailed post-sales reports for clients to ensure client satisfaction. • Prospected new business opportunities and implemented innovative strategies to enhance brand visibility and engagement. • Lead and started the Programmatic Advertising Sales at Gameloft
  • Project Manager

    VICE Brasil
    2013.06-2015.03(2 years)
    (1 year 10 months) • Managed workflow, budget and staff to deliver projects and branded content creations for top clients like Casio, Puma, Converse, Ray Ban, Arnette and Vivo at VICE Brasil. • Collaborated with cross-functional teams to ensure project success and client satisfaction.
  • Buzz & Social Media Analyst

    dp6
    2012.03-2013.06(a year)
    (1 year 4 months) • Monitored and analyzed social media channels in real-time to measure the impact and reach of posts mentioning the client. • Managed crisis situations on social media channels for Itaú, ensuring timely responses and maintaining brand reputation. • Client: Itaú
  • Online Media Planner

    esfera br midia
    2011.03-2011.12(10 months)
    • Developed media plans and proposals for Grupo Esfera BR / Ativo.com channels (Ativo.com , O2porminuto, Prólogo and OxigênioTV), driving strategic plans and activations on social media platforms. • Prospected new business opportunities and implemented innovative strategies to enhance brand visibility and engagement.
  • Sales Account Jr.

    InfoMoney
    2010.11-2011.03(5 months)
    • Managed digital campaigns for InfoMoney website, ensuring timely implementation and monitoring campaign performance. • Controlled media campaign delivery to optimize results and provided detailed post-sales reports for clients.
  • Project Assistant

    lov - dentsu
    2010.07-2010.11(5 months)
    • Managed the maintenance of Sony Powered by You (Sony website), coordinating the workflow, schedule and projects of client campaigns. • Collaborated with other teams to ensure project success and client satisfaction. • Client: Sony Electronics
  • Account Assistant

    Orange Design
    2007.03-2008.12(2 years)
    (1 year 10 months) • Internship as Account Manager at Orange Design. • Managed website development projects and implemented Google Adwords campaigns.

Educational experience

  • gestao de midia program

    atica (sellers)
    2018.01-2018.01
  • Australia Language School

    Cambridge - English
    2009.01-2009.01
  • universidade metodista de sao paulo

    Advertising
    2005.01-2008.01(3 years)
  • novas tendencias de mercado e ferramentas de

    Marketing
    2008.01-2008.01
  • Escola Superior de Propaganda e Marketing

  • IAB Brasil

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