Felipe Schwerendt
MaleSales OperationsLive in BrazilNationality Brazil
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Summary
* Experienced Executive – 19 years in Sales & Marketing in the automotive industry in multinational companies such as Toyota and Volkswagen.
* Experience in different areas of the Commercial Division: Sales, Marketing, After-Sales, Dealer Network Development, Mobility and Customer Experience.
* Ability in vehicle business operations: Car Manufacturer, Dealership Network & Suppliers.
* International assignment by Toyota in Japan – 1 year (2019/2020): working in markets in Asia.
* Implementation of CRM based on Sales Force, resulting in a 35% budget reduction.
* Development and implementation of Sales and Marketing strategies with impact on results.
* Analytical skills with emphasis on planning.
* Ability to manage and engage employees.
* Fluent English.
Work experience
Operations Director
Avallon Blindagens2024.08-2025.05(10 months)* Operations Director of a car armoring company reporting to the company's CEO; * Responsible for managing all the operation – factory and administrative areas: Production Planning, Quality, After-Sales, Purchasing, Finance, IT & HR – 170 people. * Implementation of KPI management and controls for all areas – reduction of production costs by 9%. * System Implementation: ERP. * Improved customer satisfaction by 22%. * Responsible for bringing the homologation of car manufacturer / automaker to the business.Regional Sales Manager
Toyota do Brasil2012.11-2024.07(12 years)Regional Sales Manager Regional Sales Manager Oct 2021 - Jul 2024 · 2 yrs 10 mosOct 2021 to Jul 2024 · 2 yrs 10 mos São Paulo, BrasilSão Paulo, Brasil * As Regional Sales Manager responsible for all Sales KPIs in the North, Northeast and Midwest regions of the country: +100 dealerships. * Lead the team of Regional Consultants. * Responsible for defining, negotiating and implementing the monthly sales strategy. * Experience in data analysis, opportunities to improve results, monitoring action plans and reporting progress to Commercial Director & Vice President. * Highlight for the Market Share increase – above the national average. * Identification of opportunities and business partners to increase the brand's presence in the region. * Prepare the strategy of agri business and commercial events in the region. * Monitor offers and competitor position * As Regional Sales Manager responsible for all Sales KPIs in the North, Northeast and Midwest regions of the country: +100 dealerships. * Lead the team of Regional Consultants. * Responsible for defining, negotiating and implementing the monthly sales strategy. * Experience in data analysis, opportunities to improve results, monitoring action plans and reporting progress to Commercial Director & Vice President. * Highlight for the Market Share increase – above the national average. * Identification of opportunities and business partners to increase the brand's presence in the region. * Prepare the strategy of agri business and commercial events in the region. * Monitor offers and competitor position Skills: Campanhas de marketing · Veículos comerciais · Business Planning · go-to-market · Gestão de relacionamentos empresariais · Desempenho de vendas · canal de vendas direto · Percepção de marca · Gestão comercial · Atendimento ao cliente · Liderança · BI · SAC · Vendas diretas · Canais de vendas · Vendas · Planejamento estratégico · Análise de dados · Networking · Estratégia · Inteligência de negócios (BI) · B2C · Contas-chave · Nacional · Relacionamento com clientes · Análises de mercado · Comercial · Inteligência artificial para negócios · B2B · Regional Skills: Campanhas de marketing · Veículos comerciais · Business Planning · go-to-market · Gestão de relacionamentos empresariais · Desempenho de vendas · canal de vendas direto · Percepção de marca · Gestão comercial · Atendimento ao cliente · Liderança · BI · SAC · Vendas diretas · Canais de vendas · Vendas · Planejamento estratégico · Análise de dados · Networking · Estratégia · Inteligência de negócios (BI) · B2C · Contas-chave · Nacional · Relacionamento com clientes · Análises de mercado · Comercial · Inteligência artificial para negócios · B2B · Regional Sales Administration Coordinator Sales Administration Coordinator Apr 2020 - Sep 2021 · 1 yr 6 mosApr 2020 to Sep 2021 · 1 yr 6 mos São Paulo, BrasilSão Paulo, Brasil * As Sales Administration Coordinator I was responsible for planning the National Sales & Marketing Retail Strategy. * Alignment of the Sales & Marketing strategy and direction of the commercial area with the Dealer Network, Toyota Bank and Field Operation teams. * Responsible for the preparation and approval of the incentives and cooperative media budget & 35% reduction on it by the implementation of CRM. * Implementation of PowerBI, consolidating information: Sales Planning, Marketing and Dealer Kaizen. * Support to the Field Operation generating all sales KPIs, tools and controlling Commercial area budget. * As Sales Administration Coordinator I was responsible for planning the National Sales & Marketing Retail Strategy. * Alignment of the Sales & Marketing strategy and direction of the commercial area with the Dealer Network, Toyota Bank and Field Operation teams. * Responsible for the preparation and approval of the incentives and cooperative media budget & 35% reduction on it by the implementation of CRM. * Implementation of PowerBI, consolidating information: Sales Planning, Marketing and Dealer Kaizen. * Support to the Field Operation generating all sales KPIs, tools and controlling Commercial area budget. Skills: Orçamento, planejamento e previsão · Estratégia de marketing B2B · Gestão de orçamentos de marketing · Análise de dados · Planejamento de demanda · Geração de leads · Estratégia de vendas · Campanhas publicitárias · BI Skills: Orçamento, planejamento e previsão · Estratégia de marketing B2B · Gestão de orçamentos de marketing · Análise de dados · Planejamento de demanda · Geração de leads · Estratégia de vendas · Campanhas publicitárias · BI International Assignment - Japan - Sales and Marketing International Assignment - Japan - Sales and Marketing Apr 2019 - Mar 2020 · 1 yrApr 2019 to Mar 2020 · 1 yr Nagoya, Aichi, JapanNagoya, Aichi, Japan * Experience in advanced Sales & Marketing operations working with global teams. * Increase by 10x the trade in KPI at Toyota distributor in Indonesia. * Deeper understanding of the Toyota Way and TPS method for problem solving. * Development of Sales and Marketing Action Plans with the Toyota USA team in the Malaysian and Indonesian markets (Used Cars and Digital Lead). * Acting in technical visits to distributors and dealers in Japan, India, Malaysia, Indonesia and Saudi Arabia. * Experience in advanced Sales & Marketing operations working with global teams. * Increase by 10x the trade in KPI at Toyota distributor in Indonesia. * Deeper understanding of the Toyota Way and TPS method for problem solving. * Development of Sales and Marketing Action Plans with the Toyota USA team in the Malaysian and Indonesian markets (Used Cars and Digital Lead). * Acting in technical visits to distributors and dealers in Japan, India, Malaysia, Indonesia and Saudi Arabia. Skills: Desenvolvimento internacional · Comércio internacional · Gestão de stakeholders Skills: Desenvolvimento internacional · Comércio internacional · Gestão de stakeholders Regional After Sales Coordinator Regional After Sales Coordinator Jan 2018 - Mar 2019 · 1 yr 3 mosJan 2018 to Mar 2019 · 1 yr 3 mos São Paulo e Região, BrasilSão Paulo e Região, Brasil * Responsible for the After-Sales field operation in 3 states in the South of the country. * Team management to achieve KPIs related to After-Sales (Parts, Services and Accessories). * Selected by the Commercial Director to promote Sales and Marketing activities in the after-sales area. Processes that served as inspiration for other regions that used these practices as a benchmark. * Responsible for the After-Sales field operation in 3 states in the South of the country. * Team management to achieve KPIs related to After-Sales (Parts, Services and Accessories). * Selected by the Commercial Director to promote Sales and Marketing activities in the after-sales area. Processes that served as inspiration for other regions that used these practices as a benchmark. Skills: KPI · Sistema Toyota de Produção · Customer Satisfaction · Pós vendas · Gestão da qualidade Skills: KPI · Sistema Toyota de Produção · Customer Satisfaction · Pós vendas · Gestão da qualidade Senior Regional Sales Consultant Senior Regional Sales Consultant Nov 2012 - Dec 2017 · 5 yrs 2 mosNov 2012 to Dec 2017 · 5 yrs 2 mos São Paulo e Região, BrasilSão Paulo e Região, Brasil * Acting as Coordinator in 2017, being responsible for Sales Operations in the State of Sao Paulo (+60 dealers), with the support of 5 Regional Sales Consultants, reporting to the National Sales Manager / Monthly Target: 3.000 units. * Responsible for all Sales KPIs in Sao Paulo Region including the development of marketing plans and financial analysis of the Dealership Network. * Implementation of trade policies in the most competitive region of the country.Dealer Network Development Business Consultant
Volkswagen do Brasil2006.05-2012.11(7 years)Dealer Network Development Business Consultant Dealer Network Development Business Consultant Sep 2011 - Nov 2012 · 1 yr 3 mosSep 2011 to Nov 2012 · 1 yr 3 mos Rio de Janeiro, BrasilRio de Janeiro, Brasil * Develop the Dealer Network (Rio de Janeiro & Espírito Santo) by monitoring and evaluating possible potential of growth / strategic actions with distributors such as appointments, cancellations, mergers and groups exchange; * Ensure the brand image by the implementation of its standards, processes and facilities; * Provide analysis report for opportunities & improvements; * Action plan development focusing on main KPIs reporting to Dealer Development Director. * Management of appraisal process for dealerships. * Prepare de brand standard manual. * Develop the Dealer Network (Rio de Janeiro & Espírito Santo) by monitoring and evaluating possible potential of growth / strategic actions with distributors such as appointments, cancellations, mergers and groups exchange; * Ensure the brand image by the implementation of its standards, processes and facilities; * Provide analysis report for opportunities & improvements; * Action plan development focusing on main KPIs reporting to Dealer Development Director. * Management of appraisal process for dealerships. * Prepare de brand standard manual. Skills: Business Planning · Análise da competitividade · Mercado automotivo pós-venda · Estratégia de vendas · Rede de Distribuidores Skills: Business Planning · Análise da competitividade · Mercado automotivo pós-venda · Estratégia de vendas · Rede de Distribuidores Ater Sales Regional Consultant Ater Sales Regional Consultant Sep 2010 - Sep 2011 · 1 yr 1 moSep 2010 to Sep 2011 · 1 yr 1 mo Rio de Janeiro, BrasilRio de Janeiro, Brasil * Consultancy and support the After Sales operation at the Dealer Network aiming to improve customer satisfaction & business profitability. Responsible for wholesale and retail parts & accessories targets. * Consultancy and support the After Sales operation at the Dealer Network aiming to improve customer satisfaction & business profitability. Responsible for wholesale and retail parts & accessories targets. Skills: Pós-venda · Painéis de KPI Skills: Pós-venda · Painéis de KPI Training Specialist Training Specialist May 2006 - Sep 2010 · 4 yrs 5 mosMay 2006 to Sep 2010 · 4 yrs 5 mos São Paulo, BrasilSão Paulo, Brasil * Experience in applicating and developing trainings for the Dealer Network in After Sales area. * International development: Germany, Chile, Colombia and Peru.
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