Work experience

• Regional Sales Manager

  ASR Group

  2016.12-Current

  (9 years)

  Account Management – manage, develop, and coordinate all aspects of specialty sugar sales and customer development for the Mid-Atlantic region (MD, PA, NY, VA) and Florida to achieve regional sales goals. Increase Total Volume by 3,200% – manage 64 domestic industrial accounts (i.e., food manufactures) with sales of $18M (2,000,000/CWT) specialty sugar products, building market share and expanding distribution. Execute Full-Cycle Selling Process – utilize a solution-selling approach to present product opportunities, from generating leads and prospecting to closing and implementing the sales contract. Generate New Business – acquire 1-2 new industrial accounts (i.e., Stuffed Puffs, Bauducco Manufacturing) annually, analyzing existing accounts’ needs/ trends to recommend new products, while tracking competitors. Market Analysis – analyze customer needs, volume potential, price schedule, and other contract management terms, initiating action plans to increase market share of existing and new accounts. Drive and Maintain Business Growth – manage customer expectations, provided exemplary service, and nurtured relationships to assure customers exhaust all contract terms each quarter to achieve sales objectives. Coordinate with Multi-Disciplinary Teams – collaborate with Customer Service, Logistics, Planning, Operations, Finance and Quality Departments to satisfy customer orders and ensure a flawless customer experience. Resolve Logistics/Transportation Issues – communicate with channels of distribution and customer account to ensure timely, reliable deliveries of orders, coordinating with logistics on freight rates for new contracts. Distributor Management – ensure channel partners are aligned with ASR Group’s direction, growth and market strategy, best practices, and monthly production goals.
• Sales Manager – Caribbean Region

  ASR Group

  2008.12-2017.01

  (8 years)

  Multi-Channel Sales – sold and cross-promoted quality sugar cane products (i.e., retail, industrial, food specialty, supermarkets) across the Caribbean and surrounding islands (80%) and domestic market (20%). Solicit New Business Development – planned and executed a daily schedule of calls for assigned territory to increase business and revenue through the addition of new accounts, managing accounts directly. Maximize Sales Opportunities – converted an export candies producer, Dori Alimentos ($120K annual sales), into a long-standing customer increasing international sales and improved HS Bakery sales by $900K. Create Monthly Reports – involving sales, inventory, replenishments, and pricing issues; analyzed customer accounts and sales statistics to identify areas of improvement and track results/trends for business forecasting. Analyze Market Intelligence – determined potential sales of specialty foods, defended against competitor sales tactics and provided solutions to customers’ needs consistently meeting sales goals. Develop and Manage Relationships – managed 28 international accounts, executed product samplings, attended trade shows (i.e., sugar colloquium), and grow sales/brand internationally. Sales Operations – understood farming, plant operations, milling, and the refining process of sugar cane products to propose, quote, and close new customers, maintaining a pipeline of opportunities in CRM. Budget Management – met with decision makers, managed budget expenditures, forecasted sales objectives.
• Account Executive

  Fidelity Direct Mortgage, LLC

  2006.12-2008.01

  (a year)

  Prospected new customers that were interested in refinancing or purchasing a home. Generated daily qualified applications from customers in across the East/West Coast of USA. Engaged with customers helping them accomplish their financial goals until loan closed. Provided diligence for the underwrites to make loan approval process quick and efficient.

Educational experience

• Webber International University

  Bachelor of Science – Business Administration

  2002.12-2006.12

  (4 years)

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