(1 year 4 months) Managing and Overseeing Channel Strategy Tasks for LG Electronics (TV,REF, WM) in the Middle East and Africa (Covering Gulf Countries, Turkey, Nigeria, Kenya, Egypt, Levant & Iraq, Algeria, Saudi Arabia, South Africa, and Morocco) Product Mix & Channel Mix: Monitoring & designing strategy by Channel, by BU, by category in order to see profitability & check improvements areas for each product categories and focused channels. Channel LTI Management: Monitoring & managing channel inventory for all subsidiaries. Clearing LTI models, planning for potential LTI models and maintaining WOS. Channel PRM Management: Monitoring & maintaining channel PRM for all the major channels, along with competitors in order to design strategy to be excelled in each BU, category & models. GTM Leader/Manager Management: Setting & monitoring GTM Leader/ Manager, Trainers, Merchandisers & Promoters KPI criteria, guidelines, mentoring, and enhancement. Constant managing & improving monthly GTM related activities progress including trainer, merchandiser and promoter management. Trainers & merchandisers Evaluation: Yearly evaluation to check & improve trainers' & merchandisers capability. Promoter Productivity: Collecting data from all subsidiaries, analyzing each subsidiary and MEA overall status progress comparing to previous year based on promoter productivity, cost productivity, each BU productivity based on promoter sellouts. Flooring Display: Setting yearly & monthly targets and then monitoring their progress. Tracking competitors flooring display in order to be No.1 Pre-Planned Promotion (PPP): Quarterly & Semi Annually PPP models and channels tracking & progress monitoring. Managing Best Practice Awards: Collecting, analyzing & selecting the top 3 winners quarterly from the best practice cases submitted by all subsidiaries & branches. Organizing and Supporting Team Events: GTM Workshops, Training (Train theTrainer, Product & Sales), and Best Promoter Competition

(4 years 2 months) Managing Carrefour and Lulu Hypermarket - Sales Training of promoters, Weekly and monthly meeting to discuss and solve problems, managing stock, constant and frequent contact with distributor to make sure availability of stock on time in retail stores. Tracking inventory on daily and weekly basis, motivating sales team to achieve their targets on time, planning and execution of special reward policy for top 3 performers monthly or for some special event to increase sales. On Field Sales Training Skills, sharing live and real-time examples to involve the team and keep their motivation level up. Supporting and guiding team, related to their store relationship and with other sales team of the stores. Direct contact with retailer team and distributor team to develop more efficient and effective business relationship. Constant follow-up on current stock on hand in store and distributor. New sales team hiring and performance tracking. Special focus on low sales team members to increase their performance. All Pakistan Management training program which includes product and sales training, inventory management, retailer relationship, team management, target decision and tracking, distributor relationship etc. Collect, Compare and Analyze competitors’ products with our products. Keep tracking major brand products and activities to make good strategy to compete in market by training the team related to defending and attacking points according to the competitors’ products. Meeting new and potential distributors and retailers to develop and expand business. Sharing current and upcoming products, prices, marketing plan, and extra support. Online/Offline Product and Sales training to countries like UAE, Oman, Bahrain, Qatar, Pakistan, Iraq, Uzbekistan and others. Also helping them with market-related queries, sales, training, stock, branding etc. Frequent meetings and follow up with distributor team and support them for sales and market problems.