10 years 2 months Currently spearheading end-to-end channel and key accounts for business partners across the META Region with revenues more than €25M. Steering efforts towards identifying and qualifying new sales prospects to meet & exceed targets. Driving efforts towards company growth and market expansion through sales. Preparing high-volume proposals for mission-critical Control Room solutions with a major focus on large video walls system in government, defense, and high-security sectors. Orchestrating tactical negotiations on both commercial and technical high- volume sales contracts with government end users, large system integrators, and local business partners. Identifying trends and updating strategies by analyzing sales reports. Regional Sales META | Channel & Key Account Management | Business Development | Market Growth | Proposals | Negotiations | Contracts | Trend Analysis

(9 years 9 months) Partnering with internal teams and stakeholders to identify, present and close opportunities with new/potential clients. Surpassed sales goals and improved profitability by developing effective sales strategies and business plans in line with market trends. Increased sales territory positioning and exceeded company targets by planning and developing robust strategies. Drove performance across sales, promotions, and marketing departments by defining business strategic and roadmaps. Enhanced sales strategies by analyzing industry and competitor trends. Strengthened profit opportunities by developing targeted customer relationships and continuously meeting sales objectives. Delivered innovative and creative professional sales presentations, communicating product quality and market comparisons to prospective clients.

18 years 4 months (5 years 1 month) Sales Management | Project Management | Business Development | Customer Support | Concept Planning | Product/Service Pitches | Software Trainings Role involved international business development and service support to customers and sales agents across KSA, UAE, Qatar, Oman, Egypt, Jordan, Lebanon, Iraq, and Kuwait. Pivotal role in preparing, setting, and achieving country-specific sales and marketing concepts. Approved complex client specifications related to commercial and technical feasibility. Pitched and presented products, services offered by the company and conducted software- related trainings for clients and sales agents. Provided sales and market support for key account clients. Chaired project-specific kick-off meetings with clients, project teams and manufacturing sites. Managed claims and customer surveys along with forecasting sales trends to plan resource utilization. • Evaluated new market potentials in specific Middle East countries. • Compiled comprehensive commercial and technical offers for gasketed, brazed and fully-welded Plate Heat Exchanger. • Tactically negotiated technical and commercial purchase contracts. • Additionally handled purchase orders for manufacturing sites across Germany, India, and the USA. • Designed standards and actively took part in national and international exhibitions.

(10 years 11 months) Sales & Marketing | Market Research & Analysis | Team Management | Sales & Marketing Support | Key Account Management | Exhibitions Headed order intake responsibility worth €10M in Germany, Austria, and Switzerland and a total of €22M globally. Played a key role in thoroughly evaluating new market potentials worldwide, assisted by a team of 12 members. Rendered end-to-end sales and market support to national and international key accounts, OEM customers, national sales agents, as well as branch offices in Dubai, USA, Russia, Malaysia, China, Scandinavia, Italy, and France. Organized and managed national and international exhibitions. • Earned recognition for successfully achieving all country-specific marketing and sales concepts. • Significantly contributed to the development of new designing software.